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How Taylor Swift Got Out of Her Flop Era

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How Taylor Swift Got Out of Her Flop Era

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When Lover dropped in 2019, it seemed like Taylor Swift was on the verge of losing her grip as a “main pop girl.” Coming off the massive 1989 and the divisive Reputation, Lover felt softer, safer—and for some, a little underwhelming. But what looked like a decline was actually a turning point. In this episode, we break down how Taylor used that moment to quietly rebuild her career on her own terms. From reclaiming her masters to the creative freedom of Folklore and Evermore, we explore how she turned a supposed “flop era” into the foundation for the most powerful chapter of her career. Learn more about your ad choices. Visit megaphone.fm/adchoices

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