S3 Bonus - How Eric Lupton turned his business into a mission to save lives.

Eric Lupton isn’t your typical entrepreneur. As the president of Life Saver Pool Fence, he’s helped save countless lives by preventing childhood drownings. In this powerful episode of The Entrepreneur Experience, we explore what happens when a business is built with purpose from the ground up.

Eric shares his story of growing the company, living with cerebral palsy, and using content creation to shift public awareness. This conversation goes far beyond products and profits—it’s about legacy, responsibility, and the lives impacted when purpose drives every decision.

If you’ve ever wondered what it looks like to run a business that truly matters, this is the episode for you.

Listen in as we cover:

• Turning a company into a cause

• Balancing capitalism and care

• Leading with mission, not just marketing

• Eric’s powerful philosophy on impact and identity

• Why some entrepreneurs are called, not just driven

Books Mentioned in This Episode:

• Never Split the Difference by Chris Voss https://amzn.to/3Jr3cUN

• Get Scalable by Ryan Deiss and Richard Lindner https://amzn.to/3JvdoM0

• The E-Myth Revisited by Michael E. Gerber https://amzn.to/41Pkwck

• Excellence Wins by Horst Schulze https://amzn.to/47Gi8IC

• Gap Selling by Keenan https://amzn.to/4mubzxx

• $100M Leads by Alex Hormozi https://amzn.to/4oPsQCS

• Way of the Wolf: Straight Line Selling by Jordan Belfort https://amzn.to/4mr6upv

• Who Not How by Dan Sullivan & Dr. Benjamin Hardy https://amzn.to/4mva8is

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Mobile phone tripod:

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Wireless Mic that can work on your phone:

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$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

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Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

Fantastic Audio Recorder:

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Apps for recording:

Rode Capture (can record front and back camera simultaneously)

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For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

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