In this episode of the Home Service Marketing Pros podcast, Joe Burnich and Mike Mancini break down what really works in SEO and website marketing for electricians and home service businesses. Joe shares why electrical contractors have become his favorite niche, the biggest mistakes he sees on contractor websites, and how business owners can quickly tell whether SEO is even the right investment for them.

If you are an electrician, plumber, HVAC company, or home service contractor tired of vague marketing promises and poor results, this episode delivers clear, practical guidance you can use right away.

What You’ll Learn in This Episode

Why Electricians Are One of the Best Niches for SEO

Joe explains why electricians have a major advantage when it comes to search engine optimization. Instead of competing only for broad terms like “electrician near me,” electrical contractors can rank for high value services such as generator installs, EV charger installations, and panel upgrades. These searches create more opportunities, higher quality leads, and better long term results.

When SEO Is Not the Right Fit

Not every business should invest in SEO right away. Joe walks through real examples where SEO is not a smart move, such as brand new businesses in large metro areas without a budget or a solid location strategy. Learn how to recognize when Google Ads, foundational website work, or a different growth path makes more sense.

The One SEO Factor Most Companies Won’t Tell You

Joe shares one of the most important but rarely discussed SEO fundamentals: physical business location. Learn how Google evaluates addresses, why proximity to city centers matters, and how renting a small office can dramatically impact local rankings when done correctly.

How to Tell If You’re Ready for SEO in Under Five Minutes

Joe explains a simple Google Maps test you can do yourself to determine whether your address is helping or hurting your ability to rank. This quick check can save you thousands of dollars and months of frustration.

Common Website Mistakes That Cost Contractors Leads

Discover the most common website issues Joe sees during consultations, including:

• Phone numbers that are hard to find or missing entirely
• Service pages that lump everything together instead of showcasing expertise
• Missed opportunities to rank for profitable specialty services

These fixes are simple but can dramatically increase calls and conversions.

Why FAQs Are a Game Changer for SEO and Visibility

Frequently asked questions are no longer optional. Joe explains how FAQs help websites rank better, convert more visitors, and show up in Google’s AI results and tools like ChatGPT. Learn why question based content is becoming one of the most important SEO strategies moving forward.

What Business Owners Must Do for SEO to Work

SEO is a partnership. Joe outlines the responsibilities that no SEO company can do for you, including:

• Actively collecting Google reviews
• Taking real photos of your team and your work
• Participating in building trust with both Google and customers

If you are not willing to do these things, SEO may not be the right fit.

How to Know If Your SEO Company Is Doing a Good Job

Joe and Mike explain the red flags that signal poor SEO service, including:

• No monthly reports or updates
• Lack of transparency
• Inability to reach your marketing provider

Visit Joe at: https://bigwestmarketing.com/
Or his Youtube at: https://www.youtube.com/joeburnich

Visit Mike at: https://www.mancinidigital.com/
Or his Youtube at: https://www.youtube.com/@MikeMancini