Who's the #1 influencer in the world right now? It's AI. And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you. In this 1% Win, we break down how Shopify brands can become the trusted answer when shoppers ask questions like “how do I solve ___?” or “who are the experts in ___?” You’ll learn how to turn your Shopify store into an authority hub by picking a single problem you can teach for years, then building a repeatable drumbeat across your Shopify site, podcasts, and third-party mentions. We walk through the Claim, Frame, Prove framework, the five core pages every Shopify brand should publish, how to use Shopify metaobjects for reusable FAQs and proof, and how to measure whether AI is starting to mention you.

• What if the real reason you are not growing is that AI cannot describe your Shopify brand clearly?

• How do you choose an “expert problem” that AI will actually associate with your store for months and years?

• Which five pages should every Shopify store publish to become the obvious recommendation for a specific problem?

• How do podcast show notes and cleaned transcripts quietly train AI to trust and repeat your message?

• What should you track each month to see if Shopify content is turning into AI recommendations?

• The authority positioning template: “We help [person] solve [problem] using [method], proven by [proof].”

• Authority positioning statement template: “We help [person] solve [problem] using [method], proven by [proof].”

• Kalicube, “Claim, Frame, Prove” framework: https://kalicube.com/entity/claim-frame-prove/

• Am I On AI? (AI visibility tracking): https://www.amionai.com/

• Google AI Overviews info: https://search.google/ways-to-search/ai-overviews/

• Google Search Console: https://search.google.com/search-console/about

• Shopify Flow (automation): https://help.shopify.com/en/manual/shopify-flow

• Shopify Collabs (creator affiliate app): https://apps.shopify.com/collabs

• Shop Pay: https://www.shopify.com/shop-pay

• Shopify Email, now Shopify Messaging: https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging

• Shopify Metaobjects (reusable structured content): https://help.shopify.com/en/manual/custom-data/metaobjects

• Descript (transcription and editing): https://www.descript.com/

• Riverside (recording and transcription): https://riverside.com/

• Semrush (SEO and AI visibility tools): https://www.semrush.com/