If you're a business owner, entrepreneur, or founder struggling to sell without feeling pushy, this episode will give you clarity fast on business coaching, business mentoring, and influence. MentorBusiness.com is where Lewis Haydon teaches the authentic sales skills that separate A-players from B-players.

Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why sales is simply moving someone from A to B, and how to do it without scripts, sleaze, or fake “sales energy.”

Takeaways:

You’ll learn his Personal Unique Selling Point method to sell in a way that feels human, outcome-led, and rooted in real value.

• Sales is influence: if you can’t move people from A to B, you can’t grow your income, career, or business.

• “Sleazy” isn’t sales — it’s bad positioning. Authentic selling is helping someone make a decision with clarity.

• The real sale is the after: what they feel, achieve, and become after buying — not the product itself.

• Use the Personal Unique Selling Point model: start with their outcome, then bridge it with your skills.

• In careers, raises come from a win-win plan: create value first, then the money can logically follow.

  
  

  
  

  Chapters:

00:01 – Why A-players master sales skills (and why most people hate “sales”)
02:10 – The golden rule: income must be created, not hoped for
04:05 – The bridge framework: moving someone from A to B
06:10 – The Personal Unique Selling Point method (sell as a human, not a script)
09:00 – Why sharing supports the mission of business growth and leadership development
09:47 – Coaching the decision: the worst outcome is no clarity
12:05 – Selling through options: right mentor, right coach, right budget
15:05 – Career sales: how to position a raise using win-win value creation
18:40 – The 3-column USP tool: them first → you → the bridge
22:10 – Why people panic in “sales” but do influence daily (kids, teams, life)
25:20 – Authority and trust: how people are sold before you speak
28:10 – Final truth: if you refuse sales, you refuse your ability to help people

Keywords:

business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, business mentoring platform, coaching frameworks, global business coach, international business mentoring, authentic selling, influence and persuasion, sales skills training, personal unique selling point, consultative selling, value-based selling, objection handling, income growth, career progression coaching, team leadership influence, organisational behaviour, founder performance coaching, CEO performance, business coaching tools, A-Player 100K Playbook

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠
Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/downloads