In this episode of Signal & Noise, hosts Brian Lamar and Andrew DeCilles welcome the team from Verisoul, a company redefining fraud detection in market research. The guests include Henry LeGard, Founder and CEO, Joey Maddox, Chief Strategy Officer, and Erinn Taylor, who joins the conversation to explore how Verisoul uses banking-grade technology to detect and eliminate fraud while keeping real respondents in the data set.

Henry and Joey explain how Verisoul’s background in cybersecurity and fintech enabled them to develop invisible fraud-prevention tools that identify bots, VPN spoofers, and fraud rings in real time. The team discusses how their system detects human behavior through device patterns, network signals, and even physics-based methods like latency and impossible travel analysis, all without disrupting survey participants.

Brian and Andrew dive into how legacy fraud detection tools often over-block legitimate respondents, creating bias and frustration. The Verisoul team outlines how their approach balances protection with precision, reducing false positives and improving data integrity across the research industry. They also share insights from Verisoul’s large-scale fraud study that analyzed more than 50 million sessions, revealing global fraud trends and the role of device types in fraud rates.

Key Takeaways:

• How Verisoul applies banking-level fraud detection to market research

• The global scale of organized fraud farms and location spoofing

• The impact of false positives on respondent experience and data quality

• Privacy compliance across global markets

• Insights from Verisoul’s fraud research and data quality report

• The concept of real-time fraud and value scoring

• The growing importance of authenticated AI agents in fraud prevention

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Learn more about Verisoul:

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