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How a 3rd-Gen Stone Shop Owner Built a B2B Growth Engine in 4 Weeks

How a 3rd-Gen Stone Shop Owner Built a B2B Growth Engine in 4 Weeks

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In this episode, I sit down with third-generation stone shop owner Mike Ganassa for a candid look at the realities of running and growing a fabrication business today.

Mike shares what it was like stepping into the family business, the hardest parts of managing a shop, and the turning point that pushed him to start building systems instead of trying to do everything himself. He also opens up about where he sees the stone industry heading, and why he’s positioning his company toward higher-end, more complex work as competition rises.

You’ll hear Mike walk through his experience installing the B2B marketing machine, building a real prospecting database, and discovering there were far more opportunities in his market than he imagined. He also talks about buying back his time, delegating more, and beginning the process of capturing playbooks so the business can scale without leaning so heavily on him.

If you’re a stone, tile, or countertop shop owner trying to break out of the “do-everything” cycle, Mike’s story will give you a grounded look at what it takes to gain control, build consistency, and grow with confidence.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

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