How the buying world should change with Anna Berry - Multichannel Success S4e2
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How the buying world should change with Anna Berry - Multichannel Success S4e2
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In this episode of the Multichannel Success Podcast, Mark had an insightful chat with Anna Berry, a seasoned buyer from John Lewis, and our regular co-host, David Worby, who also has a background in merchandising. We delved into how the roles of buyers and merchandisers differ yet complement each other in retail.
Anna shared her journey and experiences while highlighting the importance of teamwork between buyers and merchandisers for a successful product assortment. We also explored how eCommerce has transformed the buying process, with online sales becoming a significant part of the business.
The conversation touched on the growing role of data and AI in retail, emphasizing the need for agility and customer-centric strategies. Overall, it was a fascinating discussion about the evolving landscape of retail buying and merchandising.