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How to Attract Aligned Clients and Stop Undercharging with Olga Zippa

How to Attract Aligned Clients and Stop Undercharging with Olga Zippa

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Nadine sits down with her long-term client, Olga, a systems strategist and operations consultant, to discuss what it really takes to grow a service-based business without burning out, second-guessing yourself, or staying stuck in the same patterns for years.


Olga started off like a lot of online service providers. She was offering VA services at an hourly rate, fully booked with clients, but was still unable to see how she would be able to take her business full-time, go travelling, and actually scale so she could live the life she wanted.


Just because you’re fully booked doesn’t mean that things don’t need to change.


Olga takes us through the fears, turning points, and uncomfortable decisions that she needed to make to build more confidence, strengthen her boundaries, and create an aligned client roster that actually supports her life.


She talks about the mindset shifts that helped her raise her prices, how she stepped into her authority, and when she realised she’d rather have no clients than bad clients.


This episode is filled with insights for anyone who wants to grow their business in a way that will be sustainable in the long run.


Timestamps

00:00 Intro to Olga

01:34 Olga’s early struggles in her business and her first breakthrough

03:34 What happened when she had a discovery call with Nadine

06:59 What it really takes to build a sustainable business and move through challenges

09:00 The mindset shifts that helped her grow and strengthen her confidence

14:32 Moving away from hourly rates

24:42 Showing up online through content

38:20 Breaking down common business terms in a way that makes sense

41:36 The reality of hard work, sacrifice, and what it looks like behind the scenes

53:50 Looking back on her growth and what she’s building next


If you enjoyed the episode, please follow the show, share it with another business owner who needs it, and leave a rating to help us reach more listeners!


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Connect with Olga

Instagram: @nextday.executive

LinkedIn: Olga Zippa

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