Fellow compatriot of the Independent Class! We meet again!

BIG IMPORTANT QUESTION FOR YOU:

What is the difference between an independent artist who is speaking into the void and feeling bitter because even their mom has stopped liking their social media posts 😟

and an independent artist who is regularly revved up by their own ideas, has weekly brain-exploding back-and-forths with their community, and is generally HAVING A GOOD TIME WITH MARKETING because they’re building a scene around their artistic work and seeing the fruits of their labor? 😊

🍝 One is throwing proverbial spaghetti at proverbial wall and one is surgically building a scene because they KNOW WHO THEY ARE TALKING TO.

In today’s episode, we’ll get into that second option. There’s also a quick exercise so that by minute 24, you’ll know exactly who you should be marketing to, and ya know, you can get to it.

IN TODAY’S EPISODE, we’ll answer these questions:

* Is “niching down” the only strategy for audience growth? And btw, what does that even mean for indie artists?

* Why are demographics pointless and boring and what should I use instead?

* What will attract people to my work?

* How do I use emotion + logic to get attention for my work?

* What does the 1959 Volkswagon ‘Think Small’ campaign prove about audience psychology?

* Who exactly should be in my specific audience?

* How do I begin creating magnetic campaigns for my artistic projects?

⌨️ Tell me in the comments: what’s one specific psychographic you’re going to use to define your audience?

✨ If you like this episode… please consider texting it to a friend! ✨