How to Build a Billion-Dollar Brand: Lessons from Ted Rogers
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How to Build a Billion-Dollar Brand: Lessons from Ted Rogers
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What does it take to turn a borrowed $85,000 and a struggling FM radio station into one of Canada’s largest telecommunications empires?
In this episode of How to Make it in Toronto, we dive deep into the remarkable story of Ted Rogers, the visionary founder of Rogers Communications.
From humble beginnings and early failures to bold risks and relentless innovation, Ted’s journey is a masterclass in resilience, foresight, and belief in one’s vision. Learn how his background in law helped him navigate complex industries, how he transformed challenges into opportunities, and the key resources and principles that fueled his rise.
If you’re an entrepreneur, business professional, or creative chasing success against the odds — this story will remind you that innovation, persistence, and passion can rewrite your destiny.
🎧 Listen if you want to learn:
How Ted Rogers turned vision into reality
The power of resilience in entrepreneurship
What makes a true innovator stand out
How to grow from failure to empire