Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are.

Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can.

They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way.

Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful.

Timestamps

00:00 Intro to Karen

03:41 How Karen first stepped into entrepreneurship

06:45 Shifting into marketing and freelance work

11:10 Building financial stability and planning ahead

23:28 Aligning your business with your personal goals

35:46 Choosing what works for you between organic marketing and ads

39:41 Adjusting your business strategy for long term sustainability

43:13 Knowing when to transition from one-to-one to group coaching

50:33 Creating passive income and shifting your offer suite

54:51 Finding the balance between high touch and low touch support

01:02:02 The role of self awareness in how you build your business

01:04:59 What’s next for Karen

Thank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️

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Connect with Karen:

Instagram: @thesimplifiedsocialmedia

TikTok: @thesimplifiedsocialmedia

Email: karen@thesimplifiedsocialmedia.com