Let’s be real—social media can feel like a full-time job on top of running your actual business. But what if I told you creating content could actually be simple, effective and profitable?

Today I sit down with my client Laura, founder of Travel Content Writing and host of The Travel Creator Podcast, to break down her signature process for making content creation fun, easy, and profitable.

We chat about:

• How to “steal like an artist” and use competitor research to create your best content.
• Why “trial reels” are the secret weapon you’re not using yet.
• The difference between posting for vanity metrics vs. posting for aligned clients.
• How to use your existing content (emails, sales pages, podcasts) to go viral without burning out.
• Why Threads might be your new favorite platform if you’re over Instagram.

Laura also drops some serious truth bombs about working smarter, not harder—and how to treat your social media like a billboard for your coaching business instead of a full-time job.

Connect with Laura:

• Website: travelcontentwriting.com
• Podcast: The Travel Creator Podcast
• Instagram & Threads: @travelcontentwriting

Ready to Launch Your Own Podcast?

If this episode lit a fire under you to finally start your own podcast, let’s make it happen.
👉 DM me on Instagram @yourgirlmedia
to book a free brainstorm sesh.

This isn’t a sales call—it’s just a fun, strategic chat to help you figure out what your podcast should be about and how it can grow your business.

key points: business coach, podcast for coaches, content creation tips, social media for entrepreneurs, content strategy, online business growth, burnout recovery, content repurposing, marketing for coaches, entrepreneur podcast, business mindset

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com