If you’ve ever wondered how the heck you’re supposed to choose a business coach or if business coaching is even worth the investment, this episode is for you.

I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when you’re investing in support, and how to find a coach who can help you grow a sustainable online business, not just sell you a shiny but empty promise.

We also get into Eryn’s own story: burning out, stepping back from her business, moving across the country, coming back to coaching in a more aligned way, and the behind-the-scenes of her “forever brand” that I got to design.

👉 In This Episode, You’ll Learn:

• What to look for (and what to avoid) when hiring a business coach
• The difference between true business coaching and glorified life coaching
• Why your coach doesn’t have to be a designer but does need business experience
• How Eryn helped me refine my offers, pricing, and confidence as a CEO
• BTS of Eryn's big business pivot, burnout, and moving to Florida
• How we approached her rebrand to support her new direction and niche
• Why people-first strategy and relationships will always outlast trends
• What Eryn’s new mastermind for designers actually includes (and who it’s for)

🎧 Tune in for a candid, unfiltered conversation about business coaching, making big pivots, and building a design business that actually works for your life, not the other way around.

🔗 Links & Resources:
➡️ Eryn's Website
➡️ Connect with Eryn on LinkedIn
➡️ Learn About the Creative Autonomy Mastermind
➡️ Follow Morgan on Instagram @spechtand.co

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