How to Know When to Pivot in Business
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How to Know When to Pivot in Business
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We were stuck. No ideas, no growth, and no clue what to do next.
In this episode of The A/B Test Podcast, Melissa and Steve open up about a real-life pivot that reshaped their business. From a season of frustration and creative burnout, they launched something unexpected: a hyper-local, story-driven content platform. And it worked.
🎙 You’ll hear:
How to recognize when it’s time to pivot
Why most businesses fail to find product-market fit
The surprising truth about creativity under pressure
How content + community created new demand
What it’s like to turn a personal idea into public traction
If your business feels stuck—or you’re sitting on an idea you’re afraid to test—this episode might be the sign you need.
👉 Subscribe for more insights on growth, marketing, and making bold moves in business.
MAGNETIC
Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/
Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin
MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/
Website | https://www.magnetic.services/
#businesspivot #startupjourney #contentmarketing #productmarketfit #founderlife #TheABTestPodcast #creativebusiness #localmarketing #growthstrategy