Have you ever created a training only to launch it into the world and be met with crickets?

I see this happen often in learning and development. However,  I know how hard you work, and I know you're doing good, meaningful work in the nonprofit sector, so I don't want you to release a learning experience and be met with silence.

That's why, in this episode, I'm joined by Hannah Clark, Marketing for Learning® expert and strategist, and podcast host.  We talk about how you can avoid that silence and how you can create and market your learning so it really resonates with your audience and has  the impact it's intended to make.

▶️ Avoid the Silence: How to Create and Market Your Learning So It Resonates with Hannah Clark

▶️ Key Points:

03:16 Hannah's love for marketing and how she fell into the L&D niche

07:39 Why learning experiences fail or fall flat

10:02 How to make sure you create learning that resonates

17:14 What to do to get your learning experience in front of learners

24:27 Copywriting and design: how to use these crucial marketing tactics

28:38 Simple tips for when marketing feels overwhelming

Resources from this episode:

Tune in to Hannah Clark's podcast, Marketing for Learning®, which I love.

Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collective

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Connect with Hannah

LinkedIn: Hannah Clark

Website: maas-marketing.co.uk

Connect with Heather

LinkedIn: Heather Burright

Website: skillmastersmarket.com

Book an interest call with Heather here.

Learning for Good is the podcast for nonprofit leaders seeking practical L&D solutions. Hosted by Heather, an experienced consultant, we dive into leadership development, instructional design, change management, and staff management strategies tailored to nonprofit organizations.

Discover how to implement impactful learning solutions, foster belonging, and influence senior leaders. Each episode provides the tools you need to confidently navigate high-level conversations and drive meaningful change within your organization.

Let’s create lasting impact through innovative L&D solutions!

Produced by Ideablossoms