How to Measure Video Success (Without Falling into the Views Trap)
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How to Measure Video Success (Without Falling into the Views Trap)
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In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.
Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.
🎯 You’ll learn:
• Why vanity metrics are misleading (and dangerous)
• What to track instead using the 5-bucket framework
• How to choose the right metrics based on your business goals
👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business at
engagevideomarketing.com/book
🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:
engagevideomarketing.com/VSM