Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience.

Raising your prices as an online business owner is necessary and good, when you do it the right way.

In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, and Kajabi) including what landed, what backfired, and how to roll out a respectful, strategic increase that maintains trust with your clients.

👉 In This Episode, You’ll Learn:

• Why neglecting to increase your prices leads to burnout, overbooking, and resentment
• What companies like Canva, Honeybook, Kit, and Kajabi got right and wrong when rolling out their recent price increase
• The five keys to a non-sleazy, client-centered price increase
• How to decide if it’s time to raise your prices

🎧 Tune in if you’re weighing a price increase and want examples, tips, and a clear framework to do it with integrity.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

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