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How to Stage a Home

How to Stage a Home

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Alisa Sparks - Linden Creek On Realizing Your Own Success: "I kind of had this moment where I paused and realized I had accidentally worked myself out of a job, and that should be a good thing. My team had it covered, my clients were happy, things were rolling well, and I kind of scratched my head and went, what do I do next?" As business owners we often have one speed: Go. We run relentlessly, sometimes with action without actual accomplishment, and other times we find ourselves with an empire we built and we realize we can idle down a bit and not work quite as hard. This is the goal, of course. Selling houses is big business. Like anything of value, the better it is presented the higher the sales price. This is why staged homes sell for more than empty or lived-in homes. But who has the skills and furniture to stage a home? Alisa Sparks started her home-staging business, Linden Creek, and was successful. Then she built that business into a franchise empire that took success to another level. Listen as Alisa explains what it takes to make start a home staging business, what it takes to build a franchise from scratch, and what can be done when you have the systems and people in place and things are actually running well. Enjoy! Visit Alisa at: Linden-Creek.com Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Discovering a passion for staging 9:22 Real estate staging process 15:42 Learning to delegate effectively 19:25 Shifting demand from staging to design 26:04 Considering a franchise business 28:37 Franchise owner support and coaching 33:07 Ensuring brand consistency across franchises 40:10 Evaluating franchise prospects 48:24 Navigating software development challenges 51:37 Importance of honest sales communication 59:48 Program sponsor and listener call-to-action Podcast Transcription: James Kademan [00:00:00]: Tell me about the art or pictures. And most people's houses you'll see pictures of family or graduation pictures or grandma or whatever. Are you including some pictures like that or is it more art or maybe it's nothing. Alisa Sparks [00:00:11]: Yeah, definitely do not include family photos when you're selling a home. Now, you could have a really cute family and they could be fantastic, but the problem is the moment they see a picture of your family, the conversation in their brain changes from this is this could be my home. I can imagine myself living here to. To somebody else's living here. And all of a sudden it changes that emotional connection. And so we highly recommend you don't have photos of your family in a home. James Kademan [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found https://drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls on call Extraordinary Answering Service, the Bold Business Book and Live Switch. Today we're welcoming, preparing to learn from Alisa Sparks of Linden Creek. And Alisa, I believe we're talking home staging here. So how is it going today? Alisa Sparks [00:01:11]: It's going great. Thank you so much for having me today. I'm excited to be here. James Kademan [00:01:15]: Yeah. I'm actually very excited to talk with you because I've met some home stagers before, but I have never met a home stager with a company that's beyond many offices or even beyond really their home office. So I'm excited to talk to you, talk to you about your business growth. That's huge. Alisa Sparks [00:01:35]: Yeah, it's been a really fun journey. This is an industry. You're absolutely right. Most individuals in this have their one stop location and so expanding outside of just our four walls has been a really fun adventure over these last few years. James Kademan [00:01:49]: Nice. So let's go to the way back. Right. When did you first start this? Alisa Sparks [00:01:53]: I started Linden Creek eight years ago. My background has nothing to do with interior design or real estate. I have a background in finance, so I love numbers. Give me an Excel spreadsheet and I will entertain myself for hours. Right. Like that is my. My bread and butter. However, with that being said, I found myself in this place where I was always trying to fulfill this creative itch. Alisa Sparks [00:02:15]: So. So when I would finish my day job, I would spend time buying the ugliest houses I could find and renovating them, building furniture in my garage, whatever I could do to kind of fulfill this creative itch that I had until finally I had this aha moment of like, maybe ...
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