On this episode of The Inside BS Show, Dave Lorenzo breaks down how professionals can stand out in the age of artificial intelligence without losing credibility, voice, or trust.

AI is rapidly becoming table stakes for content creation. Anyone can generate articles, posts, and even books with a prompt. What AI cannot do is original research. It cannot conduct interviews, design methodologies, or extract insight from real people doing real work.

Dave explains how the research behind The High Net Worth Advisor was built through hundreds of interviews and a large-scale quantitative survey. That research revealed clear behavioral differences between professionals who attract affluent clients and those who do not.

The core message is simple and uncomfortable: authority in the AI era does not come from better prompts. It comes from doing the work AI cannot replicate.

If you want your content, your book, or your message to matter, you must produce unique insight grounded in real research. That is how you create defensible thought leadership and long-term revenue in a world flooded with AI-generated noise.
how to stand out in the age of …

Episode Highlights

• Why AI is a force multiplier, not a differentiation strategy
• The danger of publishing content without original insight
• How unique research creates authority that cannot be copied
• Why interviews outperform internet-sourced ideas
• The role of quantitative surveys in validating expertise
• The seven behaviors shared by professionals who attract high-net-worth clients
• How research becomes a roadmap for repeatable, lifetime revenue
• Why every professional is capable of doing meaningful original research