How to Utilise Video & YouTube to Find Your Audience - Video Marketing Toolkit | EP 16
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À propos de cet audio
In this episode of Video Marketing Toolkit, I sit down with entrepreneur and YouTube creator Neil Betts, the founder of Go True North and creator of the Vision to Venture startup programme.
Neil recently passed 100,000 YouTube subscribers, and in this episode, we unpack the full story of how he used video and YouTube to find his audience, test his business idea, and build trust online — without the need for perfection.
We talk about:
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The power of “fail fast” thinking in business
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Why every video is a learning opportunity
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How to use YouTube as a trust wall to grow a brand
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Turning long-form interviews into shorts
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The mindset shift needed to show up consistently
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The secret sauce behind real community building
Whether you’re just starting out or growing something new, this episode is packed with honest insights, laughs, and practical advice on how to use video to bring your idea to life.