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Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”.

AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.

Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.

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