How to build a brand | How To Define Your Personal Brand? | Why should i build a Personal Brand? | How to build a brand | Luxury Unplugged Podcast

Transcript -

Niti: If you have been wondering how to work on your branding, how to do story branding, perhaps for your business. If you want to understand how to do B2B branding for your business and perhaps you're running a low-cost revenue model or an operational model and you want to understand how to go about mastering branding, what is authentic branding really? Then you're going to get all those answers in this podcast episode.

Welcome to Luxury Unplugged, the podcast that takes you beyond the surface of success, dives into the mindset, values, and inner clarity that creates a truly meaningful life. In today's episode, we are joined by Rich Kazak, a global impact branding expert and founder of Rich Brands. With decades of experience helping entrepreneurs and thought leaders articulate their authentic brand voice, he brings a powerful perspective on aligning purpose with business. And he also has a message on clarity, about amplifying your impact in the world. So today's episode is not just about branding, it's about uncovering the essence of who you really are. Welcome, Rich. Welcome to Luxury Unplugged.

Rich: Well, it's great to be here. And you're right. People are going to hear some things they've never heard. So get a pen or whatever you use to write, and you're going to want to write a few of these things down, and it could very well bless your business and your life. I love what you say about a fulfilling life. That's really where we get to start. Right.

Niti: Beautiful. So Rich, you've been called rocket fuel for people who want their brand to truly impact lives. Now, how did your journey into branding really begin? What inspired you?

Rich: Well, okay, first of all, we do need to deal with that rocket fuel thing. It's because branding is a process. Rocket fuel means you get to go faster, sooner. You get a boost. When you realize there are steps and you do them, your results happen more quickly and more dependably. So, I teach that branding done right is steps. You don't leave any out. And if you do the wrong steps, you'll hurt yourself. But people aren't taught that. They're just taught that they need branding.

So, the question was my journey? Okay. Well, as a branding consultant, the biggest parts of my journey... I spent 17 and a half years as the executive vice president of a, let's call it an integrated marketing communications firm, okay? All B2B, but it was a member of a partnership worldwide. So, I had partners in 21 countries. I sat on global brand teams and we trained on the process of eliciting the brand from the people who founded their brands because they wanted to move from wherever country they were in to other countries and you got to make sure that the brand stays congruent when you do that.

🌸 About Neeti Keswani

Neeti Keswani is the founder of Plush Ink and host of the Luxury Unplugged Podcast, where luxury meets spirituality. As an author, storyteller, and self-improvement coach, she helps conscious creators and professionals align with purpose, identity, and abundance through mindset transformation and emotional healing.

Her mission is to empower people to live with intention, authenticity, and joy — blending inner work with outer success.

Connect with Neeti:

🎙️ Luxury Unplugged Podcast — https://podcasts.apple.com/us/podcast/luxury-unplugged-podcast-where-luxury-meets-spirituality/id1551277118

📖 Instagram — https://www.instagram.com/keswanineeti/

💼 LinkedIn — https://www.linkedin.com/in/neetikeswani/

🌐 Plush Ink — https://www.plush-ink.com

Read More:

https://plush-ink.com/blogs/authentic-branding-secrets-how-to-build-an-impact-driven-brand-that-attracts-your-ideal-clients/