In this episode, James Dooley and Kasra Dash break down a complete roadmap for growing and scaling a dental practice, whether you’re launching a new location or expanding an established clinic. They start by emphasizing digital foundations: a strong website, strategic SEO, and high-quality visual assets such as patient testimonials and compelling before-and-after case studies. James Dooley explains why dentistry is an extremely visual industry and how ranking on Google, YouTube, and even Google Images can dramatically increase trust and conversions.

The conversation also covers social media presence and why unique images outperform stock photos for both credibility and search performance. Kasra Dash and James Dooley dive into when PPC makes sense, highlighting the cost challenges and the importance of profitable backend upsells like whitening treatments or yearly checkups.

They discuss why traditional marketing like billboards, radio, and TV often fails due to poor tracking and how targeted Facebook ads and demographic filtering deliver better ROI. Additional grassroots strategies include sponsoring kids’ sports teams, community involvement, and leveraging influencer marketing to build hyperlocal visibility.

For dental owners looking to generate more leads, build trust, and scale profitably, this episode delivers clear, actionable guidance.