Mckinsey says 70% of digital transformations fail, most often due to resistance from employees. And only 16% of employees believe their company’s digital reforms are long-term sustainable. 

How do we do it better? How do we more quickly win people to our cause? And how do we create change that’s sustainable?

Well, if anyone should know… Jean-Jacques (JJ) Van Oosten has been called the alchemist. He describes himself as a serial digital transformationist. And he’s lead five large, complex and successful digital and omnichannel transformations at Rewe Group, Tesco, Travis Perkins, LEGO and Kingfisher. 

Professor Iñigo Gallo is Associate Professor of Marketing at IESE Business School, one of the world’s best business schools – ranked No.1 in the world for six years running by the Financial Times.

In this episode, Iñigo and JJ discuss:

• The communication skills you need to drive change (06:51)
• Common factors in all successful business transformations (04:06)
• Why do people resist change? (08:40)
• How can you help people resisting change? (13:40)

Click IESE.edu/real-leadership/ for more Real Leadership content

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