“This industry needs to be shaken up and it needs to be done by somebody outside the industry.”In Episode 10 of The Venture Beyond podcast, Anthony and James reunite after a few months away to discuss their latest venture, Xtra Clubs.A departure from the digital businesses the pair are known for developing, Xtra Clubs is envisioned as a chain of wellness centres, which will finally bring Sydneysiders unlimited and anytime access to sauna, ice and steam therapies.The boys highlight their fish-out-of-water experiences during the creation of Xtra both conceptually and as a brick and mortar building, and specifically point to the extensive efforts they’ve had to undertake since February to earn financial backing and lure talent onto the project.Hear how the two have graduated from sauna novices, learning from experts in the industry including one of Finland’s most respected voices in wellness - Kimmo Helistö @kimmo_helisto…To then see just how far they’ve come in building their new wellness empire, by visiting the Xtra Clubs website!Founding Memberships to our inaugural location at the Oxford St Mall in BONDI JUNCTION are available, with more locations across Sydney soon to be announced. Secure your spot from $23.95 here 👉https://xtraclubs.au/become-a-member/Future locations, wellness coaches who’ll provide free content on the Xtra Clubs app, and other exciting announcements are being shared on our Instagram. Follow us so you don’t miss out! https://www.instagram.com/xtraclubs/#Wellness #Sauna #IceBath #SteamRoom #HotandColdTherapy #Recovery