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How'd They Do That?

How'd They Do That?

Auteur(s): Skot Waldron | Coach Speaker & Host of Unlocked + How'd They Do That?
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Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"2025 Gestion et leadership Économie
Épisodes
  • How To Generate More Speaking Opportunities With David Burkus
    Feb 3 2026

    Building a speaking business isn't about chasing gigs it's about compounding trust. In this conversation, Dave shares how content, patience, and positioning turned his work as an organizational psychologist into a full-time speaking career.

    We talk about why books still matter, how YouTube became a silent lead generator, and why answering the same client questions over and over is actually the smartest content strategy. You'll hear why speaking for free can be a smart trade (if you get video), how to think about keynote fees realistically, and why momentum takes years, not weeks.

    If you're trying to build a speaking business that lasts without burning out or begging for attention this episode is your long game playbook.

    Timestamps:
    00:00 — Cold Open & Intro
    04:28 — From Academia to the Stage: Making the Leap to Speaking
    06:16 — Why Books Became the Ultimate Business Card
    06:56 — Inbound Only: Letting Content Do the Selling
    08:08 — How Many Speaking Gigs Is "Enough"?
    09:35 — Structuring a Keynote for Real Impact (Not Inspiration Fluff)
    12:36 — Speaking Fees Explained: From Honorarium to Five Figures
    15:34 — Associations vs Enterprise Clients: What Actually Repeats
    17:49 — Why YouTube Beat Podcasting for Lead Generation
    18:33 — The Mistakes That Killed Early YouTube Growth
    20:44 — Long-Form vs Shorts: What Actually Brings Clients
    26:44 — One Action Speakers Can Take Right Now
    31:42 — The Long Game: Compounding Trust Over Time

    Links:

    Guest: David Burkus
    Website: davidburkus.com
    LinkedIn: www.linkedin.com/in/davidburkus
    Instagram: www.instagram.com/davidburkus
    YouTube: www.youtube.com/@DavidBurkus

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    35 min
  • How To Position Your Coaching Business With Maria Guy
    Jan 20 2026

    You don't need a million-dollar marketing budget to build a thriving business. Maria Guy shares how she used her construction background to build a successful coaching practice, all by leveraging practical solutions and her existing network. We talk about why over-serving early clients creates lifelong customers, the importance of being practical, and how to use strategic partnerships to scale quickly.

    Maria also talks about finding your unique business voice, how to navigate client expectations, and why authenticity beats copying others. If you're in the early stages of business or feeling stuck in your growth, Maria's story will inspire you to rethink how you approach growth, partnerships, and networking.

    Timestamps:
    00:00 — Cold Open & Intro
    03:37 — Maria's Journey: From Construction to Coaching
    05:27 — The Power of Structure in Building a Business
    06:00 — Using Your Network to Build a Consulting Business
    09:37 — Over-Serving Early Clients to Build Loyalty
    12:20 — The Importance of Building Credibility Early
    14:21 — The Mistake of Copying Others' Business Models
    17:52 — Partnering with Others to Scale Your Business

    Links:

    Guest: Maria Guy
    LinkedIn: www.linkedin.com/in/mariaguy

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    23 min
  • How To Get Any Guest On Your Podcast With Travis Chappell
    Jan 6 2026

    Travis Chappell knows how to connect with the best. He went from knocking on doors to securing interviews with top names in business, entertainment, and sports - all through the power of his podcast. In this episode, Travis shares how podcasting became his secret weapon to network with the world's best, and how you can do it too.

    We dive into how starting small and building credibility led to massive relationships, why podcasts are the perfect vehicle for connecting with high-profile guests, and why rejection is just part of the game.

    If you're looking for real strategies on how to grow your network, build trust, and create valuable relationships, this episode is a masterclass in how to build your platform from scratch.

    Timestamps:
    00:00 — Cold Open & Intro
    03:49 — Starting from Scratch: Travis's Journey to Building a Network
    11:53 — The Power of Asking (and How to Get Your Foot in the Door)
    22:50 — Using Podcasts to Build Real Relationships
    26:06 — The Magic of Cold DMs: Reaching Out to High-Profile Guests
    28:08 — The Importance of Credibility in Networking
    30:05 — The Law of Averages: How Consistency Gets Results
    32:02 — How Rejection Is a Step Toward Success
    35:14 — The One Thing That Will Always Work: Just Keep Asking
    37:31 — Building a Platform Through Consistency and Authenticity
    40:03 — Leveraging Your Show to Get High-Profile Guests

    Links:

    Guest: Travis Chappell
    Founder of Guestio
    Website: travischappell.com
    Guestio: guestio.com
    Instagram: www.instagram.com/travischappell
    YouTube: www.youtube.com/@travismakesfriends

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    46 min
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