This conversation hit deep.

I invited Annie Gichuru onto Entrepreneur School because her AI Bias Guide stopped me in my tracks. Annie is a leading Racial Equity Coach & Consultant, and she’s one of the contributors inside my Ease & Alignment with AI Bundle.

We went way beyond “AI tips.” Annie opened my eyes to the invisible gaps in our businesses when we believe kindness equals inclusion—and why AI is never neutral. From filters that don’t recognize darker skin to community platforms that flag “foreign” names as spam, bias shows up in ways you may not even see.

This episode is an invitation to pause, to reflect, and to build more intentionally inclusive brands—because as Annie says, the goal isn’t perfection, it’s reducing harm.

We unpack:

• Why “AI isn’t neutral”—and how data, algorithms and human inputs all carry bias
• The difference between not intentionally excluding and intentionally including
• Real examples of tech bias that impact people every day
• How to prompt AI through your values, not just your voice
• A simple self-audit that reveals who you’re serving—and who you might be leaving out
• Why reducing harm (not aiming for perfect) is the most powerful commitment you can make

Meet Annie Gichuru

Annie Gichuru is a leading Racial Equity Coach & Consultant for online entrepreneurs. She has helped many prominent online business leaders build intentionally inclusive businesses – the most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and emerging coaches as a DEI Trainer.

She is deeply passionate about representation through a racial justice lens and combines her experience as an internationally certified life coach, her love of storytelling, and her extensive career as a Human Resource specialist to deliver REPRESENTED—a transformational online program described as “a must for all business owners who are ready to build a racially diverse, inclusive and equitable business.”

Annie’s grace, gentle spirit, and passion for a racially equitable world is setting her apart in the coaching and personal development industry as a compassionate educator with an incredible space-holding ability.

• Website: https://anniegichuru.com/
• Instagram: https://www.instagram.com/annie.gichuru
• Annie’s podcast Represented: https://anniegichuru.com/podcast
• Check out Annie’s AI Bias Aware Experience.

Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Grab the Ease & Alignment with AI bundle (FREE until Oct. 12)

Register for the FREE Her AI Era Summit

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Get visible without