How do you align an entire business around a set of outcomes?

Zoë Blogg is Managing Director of the search marketing and digital PR agency Reboot. She took over the business from its founders just six months ago.

In this episode, Zoë shares how she:

• Shifted from Operations Director, focused on fixing everything, to leading the entire business
• Runs two weekly sprint cycles with the Senior Leadership Team, focused on outcomes tied to annual OKRs
• Shares weekly OKR progress with the entire team, so everyone understands how the business is performing
• Works to an annual plan - but no longer plans further ahead due to rapid market shifts
• Uses the 9-box grid to track performance and potential, and to monitor people’s progress over time
• Runs a weekly client-skills session for all client-facing team members

Zoë leads Reboot on a 4-day working week, which has driven clear gains in productivity, utilisation, creativity, revenue and profit.

How do you get the absolute best out of everyone in your team?

Jon Goulding is Founder & CEO of the creative agency Atomic. He runs a group of four agencies united by one mission: to unleash the superpower in brands.

In this episode, Jon shares how he:

• Grounds the agency’s work in four principles - being unmistakable, unmissable, unforgettable, and unlimited - to unleash the superpower in brands
• Believes every person has a superpower, and that his job is to identify, describe and nurture it
• Focuses on amplifying people’s superpowers (rather than fixing their weaknesses)
• Builds teams around complementary superpowers
• Encourages healthy collisions, bringing together different people and skills to create something new and exciting
• Inspires everyone in the team to have an unhealthy need for responsibility

Jon fundamentally believes in the power of the superpower - and that each one is shaped by three major life events, all experienced before the age of 25.

How do you build a thriving team and happy clients using DISC personality profiling?

Victoria Usher is CEO and Founder of the multi-award-winning B2B tech PR consultancy Gingermay. She’s been running the global consultancy for 16 years.

In this episode, Victoria shares how she:

• Has a senior team member meet 1-to-1 with each client every month, contributing to impressive long-term client retention
• Uses seven core competencies that all team members self-score against every three months
• Sent her team to acting lessons to help them put on a professional mask, set their body language and use the correct micro-expressions
• Coaches the team on DISC profiling so everyone understands each other’s personality types and communication styles
• Profiles clients’ DISC profiles, matches them with similar team profiles and tailors communications accordingly
• Uses DISC to put people into roles that align with their strengths and core motivations

Victoria is a passionate advocate for boosting emotional intelligence and self-awareness across her team - and it’s working, with client NPS scores at their highest ever levels.