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INTO GERMANY! The German Business Podcast

INTO GERMANY! The German Business Podcast

Auteur(s): Germany Trade & Invest - GTAI
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 INTO GERMANY is the German business podcast in the English language. Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy. Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground success stories. Plus some helpful hints about how Germany works – and could work for you. So tune in every month to INTO GERMANY! Because Germany means business. Send feedback and comments to andreas.bilfinger@gtai.com A podcast by Germany Trade & Invest. Germany Trade & Invest (GTAI) is the economic development agency of the Federal Republic of Germany. You can find more information on https://www.gtai.de/en/investGermany Trade and Invest - Gesellschaft für Außenwirtschaft und Standortmarketing mbH Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Politique Économie
Épisodes
  • Scaling New Heights – Germany’s Start-Up Comeback

    Scaling New Heights – Germany’s Start-Up Comeback
    Oct 19 2025
    Germany’s start-up sector is regaining momentum – thanks to a dynamic ecosystem shaped by entrepreneurial spirit, government support and strong industry clusters, ranging from Berlin’s vibrant tech scene to regional hubs throughout the country. Initiatives such as the de:hub network are connecting founders with established players, while new legislation aims to make investment easier and reduce bureaucracy. International entrepreneurs are increasingly drawn to Germany’s mix of cutting-edge research, skilled talent and access to Europe’s largest consumer market. Our guests: Philipp Kövener is Director of Trend & Innovation Scouting at Germany Trade & Invest. Together with his team, he supports start-ups entering the German market and helps those from Germany grow internationally. Johannes Büker is co-founder of Hydronauten, a Rostock-based start-up that developed pioneering pump technology to save energy and stabilize power grids. Anna Bojić is co-founder and CEO of Miss Moneypenny Technologies, a Berlin-based company transforming digital wallets into powerful customer engagement tools.
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    33 min
  • From Prospect to Powerhouse - Offshore Wind in Germany

    From Prospect to Powerhouse - Offshore Wind in Germany
    Sep 1 2025
    Offshore wind currently produces around 6% of all electricity fed into Germany's public grid, but by 2045, that figure will need to be quadrupled. It’s a heady but achievable challenge. What started out 15 years ago as a couple of experimental facilities is now a major pillar of Germany’s conversion to renewable energy. We look back and ahead at the biggest changes, challenges, and innovations – and explore how business opportunities are evolving in this dynamic sector. Our guests: Simon Hagemann is Head of Pipeline Development at Swedish utility Vattenfall, the company behind Germanys first offshore wind farm. Markus Nölke is Managing Director of WAB, a nationwide network for the wind energy sector, representing around 250 companies and research institutes across the wind, maritime, and emerging hydrogen industries.
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    32 min
  • A Fresh Start? New German Government, New Business Opportunities

    A Fresh Start? New German Government, New Business Opportunities
    Jun 15 2025
    On April 6, 2025, conservative Friedrich Merz was sworn in as Germany’s tenth chancellor. He leads a coalition of his center-right CDU_CSU alliance with the center-left SPD, two rivals united by a 144-page coalition agreement. Its top focus? Business, growth and competitiveness. What opportunities does this political shift offer for international companies looking to invest or expand in Germany? We get some answers from Julia Braune, CEO of Germany Trade & Invest (GTAI). Our guest: Julia Braune has been CEO of GTAI since February 2023. The organization – the Federal Republic of Germany’s international business promotion agency – is responsible helps foreign companies expand to and in Germany and German-based companies do business abroad.
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    19 min
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