So how much does it cost you when your logo flops? And is it the what or the how that brings on the flop? And did our reigning grand champion of logo flops – Cracker Barrel – miss a real opportunity to leverage a branding change?

Join me today as we learn what a logo flop can cost you in hard dollars and cents, the lessons from Cracker Barrel’s recent experience, and most importantly, an alternative approach that could have involved customers in the change – and let everyone own the new brand look together.

Let’s all dive into some PR learning love, and explore why this great Cracker Barrel controversy is a glaring demonstration of why we must seek first to understand, to know our stakeholders, and to strive to build that all-important relationship capital.

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

Poor customer experience is driving poor mental health -- and that's a PR thing and a brand destroyer.

Join me today as we hear what studies and experts have to say, and how a U.S. culture of poor customer service and experiences is damaging the public's mental health in several ways.

As we wave our banners about being compassionate, empathetic, kind and caring -- we as a U.S. business culture across all industries are missing the opportunities to show these behaviors in our customer interactions every day.

Are you ready for this kind of truth?

Of course you are -- you're a PR pro! Let's dive in for some more PR learning love!

GILES CROUCH: "HOW TECHNOLOGY FAILED CUSTOMER SERVICE"

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

My First PR Teacher -- Thank you, Mamma.

Today we celebrate the upcoming Mother's Day weekend with a tribute to Franny J, the OG relationship builder.

Franny J came from northern Alabama, knew no one of influence in Indianapolis, but her relationship-building skills earned her a client list that included some of the most prominent names in Central Indiana.

And she's my mom. The start-up queen before start ups were a thing!

She started two businesses, grew them exponentially, and never advertised. But she has some old-school relationship-building skills that our flash and splash today can't match.

In today's episode you'll learn the backstory about Franny J, and the Franny J four rules of relationship building.

Enjoy!

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E