Episode 05 of The Marketing Bytes with Shamim Akhtar is now live.

In this episode, Shamim shares insights from his journey of growing e-commerce brands in the GCC. He speaks about the role of logistics in earning customer trust, the idea of One GCC and how community and influencer-led commerce are driving real sales in the Middle East.

If you are looking to understand what scaling e-commerce in this region truly involves, this podcast is for you!

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Episode 05 of The Marketing Bytes with Shamim Akhtar is now live.

#TheMarketingBytes #EcommerceGCC #EcommerceMiddleEast #GCCBusiness #EcommerceScaling #LogisticsFirst #InfluencerCommerce #CommunityDriven #MarketingPodcast #BusinessGrowth #RegionalScale #UAEBusiness #DubaiMarketing

Episode 04 of The Marketing Bytes with Abhinav Daharwal is now live!

In this episode, Abhinav uncovers what truly shapes loyalty today. He dives into how customer behaviour is shifting, why personalisation matters more than ever and what brands must get right to keep customers coming back. He also shares how to design meaningful CRM journeys, create seamless omnichannel experiences, and use data and automation to make smarter decisions every day.

If you’ve been trying to understand how different channels can work together to create meaningful customer experiences, this one is for you!

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00:00 - Intro

00:00:48 - Introduction of Host & Guest (Abhinav Dharwal)

00:01:44 - Abhinav's Career Journey: From Merchandising to Marketing

00:03:55 - The Art & Science of Marketing: Data vs. Storytelling

00:05:34 - Why UAE is the Most Rewarding

00:07:44 - Centerpoint vs. HomeBox

00:09:36 - The Future of Customer Loyalty: Hyper-personalization & AI

00:11:28 - Top 3 Must-Haves for a Successful Loyalty Program

00:12:57 - Omni-channel Retail

00:15:39 - The Role of Traditional Marketing (ATL/BTL)

00:18:43 - Pre-Ramadan Strategy & Execution

00:22:54 - Mastering CRM in an Omni-channel Environment

00:26:10 - Aligning In-Store & Digital Teams

00:27:25 - AI, Automation & Creating "Customer Personas"

00:30:33 - Old School Market Research:

00:33:13 - Rapid Fire Round

00:35:49 - Advice for Aspiring CRM & Loyalty Professionals

00:37:20 - Conclusion

#TheMarketingBytes #MarketingPodcast #CustomerLoyalty #CRMStrategy #MiddleEastMarketing #MarketingInDubai #Omnichannel #ConsumerBehaviour #RetailMarketing #Personalisation #MarketingInsights #BrandGrowth #MENAIndustry

We’re live with Episode 03!

From localising global fashion brands to creating collaborations that genuinely connect, this episode with Maud Labro Grison explores what it really takes for fashion brands to resonate in new markets.

She takes us behind the scenes of global fashion, from how she’s helped brands like Benetton, Guess, Diesel, Scotch & Soda, Fred Perry, Pinko, and more find their cultural voice in the Middle East, to how retail experiences, collaborations, and events become powerful storytelling tools.

Watch it now — Plug in. Power up. Press play.

00:00 - Intro

00:00:43 - Introduction of Guest: Maud Labro Grison

00:01:23 - Maud's Journey: From Accounting to Fashion

00:03:33 - Moving to the Middle East & First Impressions

00:04:24 - Passion for Fashion

00:05:44 - What Unites Fashion Lovers Across Cultures?

00:06:57 - Brand Positioning: Why the Middle East is Unique

00:09:03 - Understanding Diverse Audiences: Middle East, Africa, CIS

00:10:19 - Memorable Brand Collaborations

00:12:17 - What Makes Partnerships Meaningful?

00:13:31 - Choosing the Right Local Partners

00:15:35 - Impactful Campaigns

00:17:22 - Fashion Shows, Pop-ups & Creating Experiences

00:20:30 - Balancing Global Brand DNA with Local Relevance

00:26:21 - Operational Challenges

00:28:33 - Managing People: Training & Cultural Alignment

00:30:57 - Turning Challenges into Opportunities

00:33:10 - Sustainability in the Middle East Fashion Market

00:35:52 - Rapid Fire Round

00:37:04 - Conclusion & Advice for Aspiring Fashion Professionals

#FashionMarketing #GlobalBrands #BrandLocalisation #CulturalMarketing #MiddleEastMarketing #BrandStrategy #FashionBusiness #RetailExperience #BrandStorytelling #CreativeThinking #MarketingInsights #MarketingCommunity #GlobalFashion #MarketingInDubai #brandrelevance