Welcome back to the Better Your Business podcast! In this solo episode, Cher breaks down her go-to marketing formula that helps realtors attract aligned clients without burning out. Cheryl shares a step-by-step approach to content creation, designed to connect authentically, demonstrate expertise, and provide real value to your ideal audience. If you’ve ever struggled with what to post, how to show up online, or how to make your marketing actually work for your business, this episode will give you the structure and clarity to move forward with confidence.

In this episode, you’ll hear:

• [01:00] Cher introduces her "value + proof + connection" marketing formula and how it can align your business with the right clients.
• [01:25] Value: How to provide helpful content that solves real problems your audience is facing, both real estate-related and personal.
• [03:31] Examples of solving client pain points like selling with kids or affording a down payment
• [13:00] Proof: How to show you're a competent and active realtor even without a pile of testimonials.
• [14:19] Tips for showcasing buyer needs, listings, and track records to boost trust and credibility.
• [17:58] Connection: Why personal stories, hobbies, causes, and everyday moments help your audience feel like they truly know you.
• [26:24] An example on how to turn this formula into content ideas, email lead magnets, and marketing systems that actually bring results.

This episode is packed with actionable insights to help you build a business that reflects who you are and naturally attracts your dream clients.

Connect with Cher:

E-mail Newsletter: https://athomeco.myflodesk.com/bybpodcast

Instagram: @chergoetz_

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca