Most podcasters think the magic happens after they hit record — but the truth is, transformation starts long before that moment.

In this episode, Donna Kunde and Ben Gioia uncover the single biggest mistake new podcasters make and how to fix it with one simple shift: writing intentional show notes that lead to transformation.

Episode Summary:

Before the first word is spoken, the real work begins. In this conversation, Donna and Ben reveal why skipping the pre-work — specifically, crafting clear and purposeful show notes — is the number one mistake podcasters make before they ever touch the mic.

You’ll discover why show notes aren’t just a recap or transcript, but a cornerstone of transformation for your audience. Donna walks through her five-step framework — Hook, Why, What, How, and Action — while Ben breaks down the psychology and language that make each step connect on a deeper level. Together, they show how thoughtful preparation creates more clarity, more conversions, and more meaningful episodes — all in just 13 minutes at a time.

Key Takeaways:

🔹 Show notes are your foundation of transformation. They’re not an afterthought — they’re where clarity begins.

🔹 Hook your listener with curiosity. They listen with their eyes before they ever hear your voice.

🔹 Always explain the “why.” Give them a reason to care and keep listening.

🔹 Provide context and story. The left brain needs data; the right brain needs emotion.

🔹 End with a clear action step. Even if it’s simple — every episode should move listeners forward.

🔹 Your subconscious does the work, too. Writing in advance lets your intuition refine your message.

🔹 Preparation = transformation. The more intention you bring before the mic, the stronger your influence becomes.

Quote from the Episode:

“The show notes are the cornerstone of transformation — the extra work that makes you someone worth listening to.” — Donna Kunde

Your Next Step:

Set aside 13 minutes today to map out your next episode using Donna’s five-step show notes framework: Hook, Why, What, How, Action.

Then visit www.influencersformula.com for templates, support, and mentorship from Donna and Ben.