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The Alerting Authority

The Alerting Authority

Auteur(s): Eddie Bertola and Jeannette Sutton
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À propos de cet audio

The Alerting Authority is a podcast dedicated to improving how we warn the public when seconds matter. Hosted by Jeanette Sutton, a leading researcher in public alerts and warnings, and Eddie Bertola, an expert in emergency communications technology, the show brings together practitioners, policymakers, technologists, and thought leaders shaping the future of public alerting.

Each episode dives deep into real-world challenges behind creating, issuing, and delivering life-saving alerts. From Wireless Emergency Alerts (WEA) and the Emergency Alert System (EAS) to IPAWS implementation, crisis messaging, public behavior, and alerting policy, the hosts explore what works, what fails, and why.

Rather than focusing solely on tools or software, The Alerting Authority examines the “human side” of emergency communication—decision-making under pressure, message design, training gaps, coordination across agencies, and the psychology of how people interpret warnings.

The podcast aims to empower emergency managers, communicators, and public safety professionals with actionable insights, practical guidance, and candid conversations with the people who have shaped, studied, and experienced alerting at every level.

Whether you’re responsible for issuing alerts, designing systems, researching risk communication, or simply interested in how warnings save lives, The Alerting Authority is your go-to source for understanding and improving public alerting in a complex and rapidly evolving world.

© 2025 The Alerting Authority
Épisodes
  • From Weak Alerts to Strong Warnings: The Message Design Dashboard in Action

    From Weak Alerts to Strong Warnings: The Message Design Dashboard in Action
    Nov 18 2025

    In this compelling episode, hosts Jeannette Sutton and Eddie Bertola take listeners behind the scenes of real-world Wireless Emergency Alerts — including a recent missing teen case in Pea Ridge, Arkansas — to show how evidence-based message design can directly support effective public safety outcomes.

    Together, they break down:
    • The difference training makes in high-stakes alert messaging
    • Why many WEAs still lack critical information
    • How the Message Design Dashboard improves quality and consistency
    • A side-by-side comparison of a weak alert vs. a complete, research-based alert
    • How post-alert “closure messages” build trust and reduce strain on 911 centers
    • Real community outcomes when alerts are done right

    Plus: Eddie shares a firsthand account from a recent local search, including how the Pea Ridge Police Department used structured messaging to quickly locate a missing teen with help from the community.

    This is an essential episode for alerting authorities, emergency managers, public information officers, dispatch personnel, law enforcement, and anyone who communicates during critical events.

    👉 Tune in, subscribe, and share — your participation helps make our communities safer.


    Special thanks to our sponsor, HQE Systems, a veteran-owned alert origination and life-safety technology provider.
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    45 min
  • Craig Fugate on Why Emergency Managers Fail at Warning the Public | The Alerting Authority

    Craig Fugate on Why Emergency Managers Fail at Warning the Public | The Alerting Authority
    Nov 17 2025

    In this premiere episode of The Alerting Authority, hosts Jeannette Sutton and Eddie Bertola welcome former FEMA Administrator Craig Fugate for a powerful, no-nonsense conversation about the real challenges facing emergency alerting in the U.S.

    Fugate breaks down why alert failures usually come from people, not technology—and why emergency managers must be trained, confident, and ready to issue immediate warnings when minutes matter. The discussion dives into the difference between notifications, alerts, and true warnings, the risks of overusing opt-in systems, and why consistent practice is essential for saving lives.

    If you are an emergency manager, public safety leader, alert originator, or anyone involved in crisis communication, this episode delivers critical insights into building a more resilient and responsive warning system.
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    47 min
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