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Marketing Leader: Decoded

Marketing Leader: Decoded

Auteur(s): Guilty Unicorn
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À propos de cet audio

Marketing Leader: Decoded analyzes what companies actually want when they hire Heads of Marketing, Marketing Directors, and VPs.

We analyze real job listings to spot patterns, translate corporate speak, and identify the skills that separate candidates. Each episode breaks down 2-3 job descriptions around a theme — what they say, what they mean, and how to develop the capabilities they're really testing for.

No guru promises. No generic advice. Just grounded insights from someone who's read hundreds of job listings and knows how to spot the signal in the noise.

For marketers who want to lead teams, not just run campaigns.

Copyright 2025 All rights reserved.
Épisodes
  • Are you a Strategic Storyteller or a Performance Marketer?

    Are you a Strategic Storyteller or a Performance Marketer?
    Dec 12 2025

    Job listings say they want "creative visionaries who craft compelling narratives AND drive revenue through CAC, ROAS, and conversion optimization." Translation: They want Shakespeare who also runs a spreadsheet empire.

    Marketing leadership roles that used to be two separate positions have collapsed into one. Companies now expect you to lead creative reviews and defend campaign ROI in the same day.
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    12 min
  • The Operating System Matters More Than the Office

    The Operating System Matters More Than the Office
    Nov 24 2025

    Why do two identical marketing leadership roles ask for completely different things? One wants "strategic planning with tactical execution." The other wants "executive presence and stakeholder influence." Same job, same pay. One difference: hybrid versus onsite. Companies aren't asking for different skills—they're asking for different operating styles.
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    10 min
  • WHY THIS PODCAST EXISTS (AND WHAT YOU'LL ACTUALLY GET FROM IT)

    WHY THIS PODCAST EXISTS (AND WHAT YOU'LL ACTUALLY GET FROM IT)
    Nov 24 2025

    After seven years as Head of Marketing and a decade in various marketing roles, I thought he knew how to read a job listing. This episode introduces Marketing Leader, Decoded—a podcast that systematically analyzes real marketing leadership job listings to uncover what companies actually want versus what they say. An honest analysis of the patterns, tensions, signals hiding in job descriptions for Head of Marketing and similar
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    5 min
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