In this episode, host Margaret P. Bouse sits down with Mark DiFraia for an in-depth discussion on the art and science of messaging and positioning.

Mark explains how he helps companies “find their frequency” — tuning their message so that every stakeholder, from investors to customers, hears the same clear, consistent story. Drawing on his background as both a musician and a messaging pro, he shares why alignment, clarity, and repetition are the keys to turning brand noise into a performance that resonates.

🎯 In this episode, you’ll learn:

• How to develop a messaging framework that unifies your team and drives all communications
• Why it’s important to train founders and teams to communicate on-message
• How to measure messaging success
• Why patience and consistency are essential

💬 Key takeaway:
Messaging isn’t about saying more — it’s about saying the right things, consistently, to the right audience, so that every word moves your buyers closer to action.

📎 Resources Mentioned

• 440 Marketing Blog: http://4fortymarketing.com/blog/
• Mark on LinkedIn: https://www.linkedin.com/in/markdifraia

🎥 Related Episode: “Customer Marketing: Turning Happy Clients into Growth Engines” with Jackie Bouse

How do YOU make sure your team stays “in tune” with your brand message? Share your tips or challenges — we’d love to hear from you.

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Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions

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