When we started, we tried to serve “anyone who eats.” Yep… that was the whole strategy. And guess what? It did not work.

In this episode, you’ll learn why trying to be everything to everyone dilutes your brand — and your bank account. I teach you the “client avatar” method and share real stories about how Chef Vanda discovered her best, most loyal customers. Spoiler: once we stopped being generalists, our bookings skyrocketed.

If you want clients who pay well, refer often, and treat you with respect, this episode is the roadmap.

🌟 RESOURCES, LINKS & NEXT STEPS 🌟

Looking to grow your personal chef business? Start here ⬇️

👉 BecomeAPersonalChef.com — Explore our brand-new bookstore & resources
👉 PersonalChefFinder.com — Working chefs: claim your listing and get discovered

📚 Books to Build, Grow & Niche Your Personal Chef Business

➡️How To Run A Successful Personal Chef Service
The step-by-step guide to turning your passion for cooking into a profitable business
https://amzn.to/4owVJST

➡️The Personal Chef Sales Manual
Close clients, communicate like a pro, and build trust in any kitchen
https://amzn.to/4oELsUO

➡️Niche Up Your Personal Chef Service with Special Diets
Specialize, stand out, and scale with confidence
https://amzn.to/3KDQ8MN

➡️Niche Up Your Personal Chef Service with Signature Services
Design, price, and deliver high-value experiences that set you apart
https://amzn.to/48RLHqO

➡️Niche Up Your Personal Chef Service with Teaching & Classes
Turn your cooking skills into income, influence, and independence
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