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Why Most Course Launches Fail (And What to Do Instead)

Why Most Course Launches Fail (And What to Do Instead)

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Why do most course launches fail? The answer comes down to course design, not marketing. Learn how to build an online course that actually sells.

You followed the launch formula. Built your list. Sent the emails. Did everything the gurus told you to do. And you got almost no sales. Sound familiar?

In this episode, I share the story of my first course launch. $2,000 spent on a program. Six weeks of work. 2,000 people on my list. One sale. I break down why this happens to most course creators and what actually works instead.

You'll learn:

  • Why the success stories you see are cherry-picked from the top 5%
  • The real reason launch-focused programs fail most students
  • What "passive income" from courses actually looks like
  • The one question you need to answer before building anything

The truth is, passive income from courses doesn't exist the way it's sold. But you can build something where your work multiplies if you start in the right place.

I'm Dr. Curtis Satterfield. After 17 years as an educator, online course designer, and helping thousands of students learn new skills, I help solopreneurs create courses that actually transform their students.

Ready to build a course that works? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

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