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The Grateful Med

The Grateful Med

Auteur(s): Real Chemistry Medical Communications
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 Healthcare moves fast. Science advances, guidelines update, and new technologies reshape how we connect with patients and providers. But what happens between the data drop and real-world adoption? The Grateful Med is where we dig into the gray space — the stories, conversations, and ideas that don’t always fit neatly into a press release or congress abstract. Each episode brings together voices from across MedComms to explore how innovation makes its way into practice, and how we can close the gap between “what’s possible” and “what’s real.”Real Chemistry Medical Communications
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  • When Science Meets the Feed

    When Science Meets the Feed
    Jan 28 2026

    Publishing, congresses and scientific exchange still matter. But they’re no longer necessarily where discovery starts.


    In this episode of The Grateful Med, we sit down with Alyson Hagert, President of Social Media at Real Chemistry, to talk about how social is reshaping medical affairs. We dig into where HCPs actually encounter new information today, how they use social when time is tight and why simple, credible content often outperforms anything flashy.


    It’s a conversation about changing behaviors, not chasing platforms. And about what it means to design medical communications for the way science really moves today.
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    41 min
  • Creative Courage in a Regulated World

    Creative Courage in a Regulated World
    Dec 10 2025

    Creativity in pharma isn't about breaking rules. It's about giving ideas enough air before we wrap them in structure. This episode explores how early internal skepticism shrinks ambition long before compliance ever does, and why exploration, guardrails and scientific rigor make creative work sharper, clearer and easier to defend.

    If you want ideas that move through review with purpose without losing their edge, this conversation is for you.
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    36 min
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