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Welcome to Day 17 of the Christmas Advent Calendar Podcast, and today’s episode brings a powerful, insightful, and deeply practical conversation. I’m your host, Lisa-Marie Elkhadraoui, Business Coach and Mentor, supporting women to build profitable, aligned, and scalable businesses through strategy, mindset, and identity work. Today we are diving into the truths behind business growth, scaling, and the foundations every entrepreneur needs to understand before entering her next chapter.

Joining me is the incredible Samantha Hearne, a mentor, coach, and business leader who is renowned for her grounded, strategic approach to building sustainable success. Samantha brings clarity, honesty, and real world experience to the conversation as we unpack what it truly means to grow a business versus scale one.

In this episode, Samantha opens up about:

• Why growing and scaling are fundamentally different processes
• How to identify which stage your business is currently in
• The importance of strong foundations for sustainable growth
• Why community is the heartbeat of service based businesses
• The role of market research in aligning your offers with what clients actually want
• Why scaling requires a methodical and strategic approach rather than speed
• Common bottlenecks that occur when entrepreneurs try to scale too quickly
• How mistakes become valuable data for future improvement
• The importance of intentionality and conscious choice in your business decisions
• Why your business must reflect your personal values and long term goals

This conversation is an essential listen for any woman preparing for 2026, especially if you are ready to step into growth, scale with confidence, or rebuild your foundations with clarity and intention. Samantha brings a refreshing honesty that empowers you to choose your path rather than react to pressure or comparison.

Explore and Follow Samantha’s Instagram HERE

Join the Design Boss Diary community on Instagram HERE and explore how you can work with me in 2026.

Join me in Birmingham on Friday 23th and Saturday 24th January 2026 for a luxury two day retreat designed to elevate your strategy, your identity, and your business vision for the year ahead.
Find out more HERE

Watch this and all Advent Calendar episodes on our YouTube channel HERE

Our Christmas Giveaway

To celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:

• 4 women will join me in London for a private in person strategy session, lunch in an exclusive location, worth £1,000 each
• 2 women will receive a fully paid ticket to The Visionary event in Birmingham, worth £540 each

To enter:

1. Leave a review on Apple Podcasts or Spotify
   
   
   
2. Screenshot your review
   
   
   
3. Share it on your Instagram Stories and tag @Design_Boss_Diary
   
   
   

Every review and share counts as an additional entry, no limits.

This is your reminder that you always have a choice in how you grow your business, how you scale your success, and how you lead your next chapter.

If you’ve loved this episode, we would be so grateful for your review. And if you screenshot and share this podcast on your socials, tagging @Design_Boss_Diary, we have a special gift waiting for you.

See you in the next episode, you lovely lot. x