How to Invest in Businesses: What Investors Look For, Founder Mistakes & Hard Truths W/ Saba Yussouf
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How to Invest in Businesses: What Investors Look For, Founder Mistakes & Hard Truths W/ Saba Yussouf
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How do investors actually evaluate a business — and what makes a company truly investable?
In this episode, I sit down with Saba Yussouf, investor and entrepreneur, to break down how to invest in businesses, what investors look for when evaluating startups, and the hard truths founders need to hear before raising capital. Saba shares the key skills every successful investor needs, why founders often make the best investors, and the biggest mistakes founders make when trying to build investable businesses.
We also explore what Saba would want to know if she only had five minutes with an investor, the most common red flags that stop investors from investing, and the worst investing advice she’s received. Drawing from her experience growing up Pakistani in the UK, Saba discusses how culture, risk tolerance, and decision-making influence investing strategies.
The conversation also covers AI risks in investing, long-term thinking, and Saba’s best advice for new and experienced investors looking to make smarter, more intentional investment decisions.
This episode is a must-listen for founders, entrepreneurs, startup investors, and anyone learning how to get into investing or invest in businesses effectively.