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Gen Z, Women and Rural India Drive Trading Boom

Gen Z, Women and Rural India Drive Trading Boom

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India's stock market has seen an explosion in retail participation, skyrocketing to more than 125 million registered investors from 20 million pre-pandemic. While 70% of these new investors are under 30, the boom is broad based: female participation has surged to nearly a quarter of the market, and half of all accounts now hail from rural areas. However, this new cohort's desire for "instant gratification" has fueled a speculative frenzy in derivatives, prompting regulator SEBI to step in with new rules to cool the market.

Jayprakash Gupta, founder of online trading platform Dhan, joins John Lee to explain how wide-ranging digitization efforts – from banking access to mobile penetration – laid the foundation for this growth. He discusses the impact of SEBI's recent crackdown on trading volumes and explains why he remains bullish on India's financial markets, pointing to low penetration rates, strong mutual fund inflows and a robust pipeline of IPOs.

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