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105x68 Power

105x68 Power

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Ownership, governance, and decision-making behind the club.105x68 Power
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  • Episode 3 - Why Own a Club? (Part 2)
    Jan 27 2026

    Chapter 1 – Ownership Models & Ultimate Power

    Core question: Who ultimately holds power in a football club, and why does that override everything else?


    Episode 3 - Why Own a Club? (Part 2)

    Power, Identity, and Non-Financial Returns

    In the second part of this series, we expand the lens from social positioning to political, strategic, and entertainment dynamics.

    We look at how football ownership generates political capital without formal authority, how clubs operate as soft-power and geopolitical tools, and why concepts like sportwashing are structurally effective rather than accidental. We then shift to football as show business, comparing clubs to entertainment IP, media platforms, motorsport assets, and U.S. franchise sports, where scarcity and emotional demand drive long-term value.

    This episode explains why football attracts global capital despite weak financial logic, and how clubs become strategic assets rather than commercial ones.


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    17 min
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