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A Change in Conversation

A Change in Conversation

Auteur(s): Arne Kötting
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À propos de cet audio

 Leading a complex tech transformation across multiple countries? Struggling to keep stakeholder engagement on-brand, on-message, and on-time—while making your program stand out in a noisy workplace? Whether you're migrating your ERP, rolling out a new HR system, or boosting AI adoption, you're in the right place. A Change in Conversation shows you how to communicate tech change that actually lands. You'll learn how to create communication that doesn't just sit in inboxes—but drives action across your organization. We share proven methods and real-world insights from 20 years of experience to help you reduce resistance, boost stakeholder buy-in, and ultimately drive adoption. If you've ever wished a project had run smoother, earned more support, or delivered more visible impact—start here. Tune in and discover how to turn resistance into adoption.COSYN UG (hb)
Épisodes
  • #6 - Why your Why is everything

    #6 - Why your Why is everything
    Feb 4 2026
    Many tech programs have a solid plan for the “what” and “how” — but a weak or missing “why”. This episode explains why a clear business ‘why’ isn’t a nice-to-have but a practical requirement for alignment, momentum, and stakeholder commitment in long programs like SAP or ERP. You’ll learn what makes a strong why, what happens when it’s missing, common pitfalls, and concrete steps to build a message that holds support when challenges hit. ➡️ Website Change Playbook: https://www.changeplaybook.com ➡️ Arne on LinkedIn: https://www.linkedin.com/in/arnekoetting/ ➡️ Book free 15-min catch-up: https://bit.ly/4qm4iBC
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    22 min
  • #5 - Why understanding your stakeholder is the key to fixing tech resistance

    #5 - Why understanding your stakeholder is the key to fixing tech resistance
    Feb 3 2026
    In this episode, we break down why superficial stakeholder analysis creates avoidable surprises, noise, and late-stage resistance in tech programs. You’ll learn the two common failures teams overlook, and a practical three-step approach to spotting hidden concerns early. We show how to map the full stakeholder ecosystem, assess impact with clarity, and profile critical groups so you can prevent resistance before it escalates and protect the brand of your program. ➡️ Website Change Playbook: https://www.changeplaybook.com ➡️ Arne on LinkedIn: https://www.linkedin.com/in/arnekoetting/ ➡️ Book free 15-min catch-up: https://bit.ly/4qm4iBC
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    15 min
  • #4 - Discover the early-warning system every IT leader needs before go-live

    #4 - Discover the early-warning system every IT leader needs before go-live
    Feb 2 2026
    Most tech programs fail not because the system is wrong, but because misalignment goes unnoticed until it’s too late. In this episode, Arne explains why structured, ongoing dialogue is your most reliable early-warning system when it comes to multi-year and multi-stakeholder tech transformation. You’ll learn how to surface hidden stakeholder risks, understand the rational resistance of line managers, and combine qualitative and quantitative insights to react fast and targeted and hence avoid reactive “reputation firefighting”. Practical guidance for IT leaders who want fewer surprises and a stronger path to go-live. ➡️ Website Change Playbook: https://www.changeplaybook.com ➡️ Arne on LinkedIn: https://www.linkedin.com/in/arnekoetting/ ➡️ Book free 15-min catch-up: https://bit.ly/4qm4iBC
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    11 min
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