The 5 Stages Every Tour Business Must Build to Grow with Brandon Lake
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The 5 Stages Every Tour Business Must Build to Grow with Brandon Lake
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À propos de cet audio
Most tour operators try to grow by fixing random problems as they pop up.
More ads. A new booking tool. Better reviews. Maybe SEO next.
The problem is not effort. It’s structure.
In this episode of the Tour Operator Growth Podcast, we’re joined by Brandon Lake, founder of Resmark Systems, WaiverSign, and ResmarkWeb.
Brandon also helps operate Western River Expeditions and Moab Adventure Center, two of the most successful tour companies in North America. With more than 25 years of experience, he’s helped operators uncover the systems and structure that lead to real growth.
Together, we break down the five stages every tour business must build to grow without chaos or over-reliance on OTAs.
This episode lays the foundation for the podcast. The Growth Engine is the core structure behind how tour businesses grow.
In this episode, you’ll learn:
- Why growth feels chaotic without a clear structure
- The five stages every tour business goes through
- Where most operators get stuck
- Why more marketing does not fix broken systems
- How to identify what to focus on next
If growth feels harder than it should, this episode explains why and what to build instead.
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Want to learn more or talk through your tour business growth?
Visit https://www.resmarkweb.com
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Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com
Chapters
00:00 Why tour business growth feels harder than it should
03:12 The real reason tactics stop working
06:45 What the Growth Engine actually is
10:30 The five stages every tour business goes through
15:20 Where most tour operators get stuck
20:10 Why marketing alone does not create growth
25:40 How to identify your current growth stage
31:00 Building a business that grows without chaos
36:15 Why this framework is the foundation