Could a wellness brand help tackle loneliness and redefine health for gay men?

In this episode, entrepreneurs and founders of Friend of Dorothy, Oliver and Azamat, join the podcast to discuss the inspiration, challenges, and vision behind their business—an unapologetically gay wellness brand created specifically for gay men. They share the journey from concept to launch, and how their personal experiences helped shape a brand designed to address gaps in health, community, and mental wellbeing within the LGBTQ+ community.

The conversation explores the realities of building wellness products that genuinely speak to gay men—from developing supplements and health-focused products to ensuring authenticity, inclusivity, and representation in branding and messaging. At its core, Friend of Dorothy is about more than products; it’s about tackling loneliness, fostering connection, and creating spaces where gay men can prioritise their physical and mental health without stigma.

Looking ahead, Oliver and Azamat discuss their vision for a broader wellness ecosystem, including digital tools, a wellness app, and community initiatives designed to bring people together. The episode offers an honest look at entrepreneurship, mental health, and what it means to build a purpose-driven brand focused on helping gay men live healthier, more connected lives.

Socials:

IG

@friend.of.dorothy.wellness

Website:

https://friend-of-dorothy.com/?gad_source=1&gad_campaignid=23632603359&gbraid=0AAAAAqvDvWPJIo8s7CNY9PMr6G9XxcUX9&gclid=Cj0KCQjw4PPNBhD8ARIsAMo-icxqqrKmyXomANCPxcsYThwlGWi8dWxHVO_febqRJBoai3E_LmjvIRsaAhpmEALw_wcB

Keywords:

gay wellness, LGBTQ wellness, community, mental health, loneliness, supplements, inclusivity, gay men’s health, wellness app, LGBTQ entrepreneurship