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You're walking home after a long day. You round the corner, your favourite pub comes into view — and suddenly, every cell in your body wants to walk through that door.

We’ve all been there. But what if that pull isn't actually about the drink at all?

Alcohol cravings are one of the most misunderstood parts of changing the way you drink. They're not a sign of a problem, and they're not a sign of weakness — but they can feel overwhelmingly powerful in the moment.

What most people don't know is that the craving itself rarely lasts as long as it feels like it does.

Armed with that knowledge and a few practical strategies, you have far more control than you might think.

I walk you through a four-step approach to acknowledging, understanding, riding out, and replacing the urge — without relying on willpower alone or beating yourself up for feeling it in the first place.

0:00 Take a walk with me

3:39 Is a 'craving' a sign of a 'problem'?

4:33 What are you really craving?

7:29 I still get cravings 5 years in

8:42 How long do cravings last

10:40 Four Steps To Handle Urges

11:36 Think. about what you really want

12:53 Ride it out

13:37 Simple replacements in the moment

15:12 The underrated connection between movement & cravings

19:56 Three things definitely NOT to do

21:26 It's ok to find this hard

23:05 Download your Surf the Urge Vault tool

Best episode to listen to next:

111: Drinking on Autopilot: How Daily Stress Fuels Your Evening Habits - https://www.mindfuldrinkinginmidlife.com/2229527/episodes/17853665

Join the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault

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You can email me at denise@lownodrinkermagazine.com

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