Let’s kick things off with the episode that started it all. We’re answering the real questions creators ask — what is UGC, how do you make it feel real, what should you say, and how do you film ads people actually trust?
You’ll learn:
- The 3-beat story formula for any product
- Why “energy shifts” keep people watching
- How to look natural on camera (even if you hate being on it)
- Why empathy beats aesthetics — every time
- The “Chaos to Chef” mindset for getting better with each video
By the end of this episode, you’ll stop overthinking and start creating.
8 min