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ITS UP THERE PODCAST W/LOONEY

ITS UP THERE PODCAST W/LOONEY

Auteur(s): The Black Effect and iHeartPodcasts
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Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!2025 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia Musique
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  • Feat Ace Hood - Ace Hood Responds to DJ Khaled On The Breakfast Club + Future Vs T-Pain + Fake Watch BET Moment
    Oct 30 2025

    Ace Hood Responds to DJ Khaled On The Breakfast Club + Future Vs T-Pain + Fake Watch BET Moment , Ace Hood pulls up to It’s Up There Podcast for a rare, executive-level convo on faith, reinvention, and the business behind the hits—“Bugatti,” “Hustle Hard,” “Body 2 Body,” “Ride,” “Cash Flow.” Loon and Ace break down label politics, independence vs. majors, the million-dollar exit talk, why some features never clear, radio strategy, Miami/Broward support, and how artists get trapped paying $10–25k/month to “teams” that don’t produce. They also unpack the T-Pain / Future / Auto-Tune discourse around the “Bugatti” era, the Breakfast Club clip with DJ Khaled, and Ace’s perspective on keeping God first when the industry turns weird. Plus: the infamous Rolex bezel moment (and why independent verification matters), building a real PR/marketing stack as an indie, and how to choose brand deals that actually fit your identity. If you’re an artist, podcaster, or entrepreneur, this episode is a blueprint: ownership, accountability, real relationships with radio & DJs, outsourcing the right work (PR, social, distro), and knowing exactly what you want before you walk into a label meeting. We talk Joe Budden, Chris Brown, Trey Songz, Mike Will, Watch Busters, playlist leverage, why some records stall without infrastructure, and how to protect your spirit—and your business—through all of it. #ItsUpTherePodcast #AceHood #Loon #future #djkhaled — Tap in with the movement • Patreon (early access, longer audio, lives, community perks): https://patreon.com/ItsUpTherePodcast • Discord (community, ideas, watch parties): https://discord.gg/3AwsHfDcJB • Full playlist of past episodes: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N If this episode gave you game, drop a comment, share it with someone who needs it, and make sure you’re subscribed—most viewers watch without subscribing and it hurts what we’re building. Salute. #IUTPNews #HipHopPodcast #ArtistBusinessJoin 00:00 Intro — Ace Hood on growth & presence 01:03 Keeping faith under pressure; accountability & God 03:37 Acceptance, grief, and finding light in dark seasons 05:00 “Develop in the dark room” — rebuilding mindset 06:06 Why Ace is so well-spoken (reading, travel, writing) 07:37 Southern MC stigma vs. lyricism (craft over swag) 08:27 Early influences (Canibus, Eminem, Mr. Cheeks) 09:47 Biggest records rundown (Bugatti, Hustle Hard, more) 10:23 How “Bugatti” was built (Mike WiLL, Future, anthem playbook) 11:27 T-Pain’s Bugatti in the video & culture context 14:25 Addressing the T-Pain talk — did it matter? 15:49 “Seven figures to leave?” — breaking down the We The Best exit ask 18:01 Breakfast Club clip vs. Ace’s reality; clearing the air 19:11 “No relationship currently” — where things really stand 26:11 Radio/marketing realities; why Drake-level push is infrastructure 27:15 Indie playbook: outsourcing PR/marketing/distribution 29:11 Paying teams vs. ROI; what actually moves the needle 30:39 Don’t just “work hard”—bring ideas & outcomes 33:03 Brand deals, pitch strategy, demanding results 34:21 Hire the right roles; know what you want them to do 36:04 Advances aren’t free—contracts, recoup, and real numbers 37:52 From Deerfield, FL to global records 38:52 Did Miami/radio block him? Relationship-based radio talk 41:09 Losing support vs. focusing on the rebrand; fragile rebuilding window 43:03 Keep contacts, build your own Rolodex; those streams add up 45:42 Why labels chase analytics; circling back on collabs 46:18 The BET Rolex moment — what really happened (bezel) 47:22 Cost, shock, and why they weren’t tripping (it was real) 48:19 Same jeweler tied to Baby’s fake-watch saga; Watch Busters verified Ace’s watch 50:02 Why you should independently verify expensive pieces 52:16 Looking back at an early viral moment; not throwing the jeweler under the bus 57:26 Grief, healing, and keeping composure as a man 58:26 Closing message + tour & “SOUL” album plug 59:04 Post-roll ID (“It’s Up There” x Ace Hood) Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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    1 h et 4 min
  • AKADEMIKS DESTROYING NBA YOUNGBOY'S $56M TOUR?! ATLANTA CONCERT CANCELED + MARC LAMONT HILL & QUEENZFLIP On The Joe Budden Podcast
    Oct 27 2025
    BREAKING: AKADEMIKS JUST DESTROYED NBA YOUNGBOY'S $56M TOUR!!! 🚨 + Marc Lamont Hill Vs Queenzflip !: THIS IS THE MOST SHOCKING EXPOSE OF 2024!!! BIG LOON just dropped BOMBSHELLS that will DESTROY careers and EXPOSE the dirty truth about how media personalities are SABOTAGING artists for CLICKS and VIEWS!!! NBA YOUNGBOY'S FIRST TOUR = $56 MILLION ON THE LINE!!! STATE FARM ARENA CANCELLATION = AKADEMIKS' FAULT?! MARC LAMONT HILL vs INTELLECTUAL ELITES = ALL-OUT WAR!!! ATLANTA BANNED YOUNGBOY = THE REAL REASON WILL SHOCK YOU!!! MUST-SEE DRAMA! Akademiks caught SABOTAGING his own "friend" Arena executives PANIC after negative media coverage Marc Lamont Hill EXPOSES podcast industry secrets The $56M tour that almost got DESTROYED Why intellectual podcasters are FURIOUS The REAL reason concerts get cancelled How media creates FAKE beef for profit THIS VIDEO WILL MAKE YOU QUESTION EVERYTHING!!! The mainstream media WON'T show you this footage! Big platforms are trying to SILENCE this conversation! Share this IMMEDIATELY before it gets CENSORED!!! DON'T MISS: The most EXPLOSIVE podcast confrontation that EVERYONE is talking about but NO ONE wants to address!!! WARNING: This episode contains CAREER-ENDING revelations that will SHOCK the hip-hop industry!!! SMASH that LIKE button if you're TIRED of media manipulation!!! SUBSCRIBE and hit the BELL for more EXPLOSIVE content they don't want you to see!!! COMMENT your THOUGHTS - but be ready for the TRUTH!!! Podcast Description: THE MOST EXPLOSIVE EPISODE OF 2024!!! AKADEMIKS JUST SABOTAGED NBA YOUNGBOY'S $56 MILLION TOUR AND MARC LAMONT HILL EXPOSED EVERYTHING!!! This is the CAREER-ENDING expose that will DESTROY reputations and REVEAL the dirty secrets of how media personalities are KILLING artists' careers for clicks!!! This episode will make you QUESTION everything you thought you knew about the podcast industry, hip-hop media, and who's REALLY pulling the strings behind the scenes!!! WARNING: Contains EXPLOSIVE revelations that could END careers!!! The establishment is trying to SILENCE this conversation! Major platforms don't want you to hear this TRUTH! Download and share IMMEDIATELY!!! This is the episode that will be BANNED, CENSORED, and REMOVED if we don't get it out there FAST!!! Your favorite podcasters WON'T talk about this because they're SCARED of the consequences!!! DON'T LET THEM SILENCE THE TRUTH!!! SHARE NOW!!! (00:00) - Introduction and NBA YoungBoy's first tour (03:15) - Akademiks' controversial reaction to Atlanta performance (07:42) - The "walk down" narrative and media hyperbole (11:28) - State Farm Arena cancellation controversy (15:03) - How media narratives impact artist business (19:17) - Akademiks' relationship with rivals and contradictions (23:45) - The business cost of negative media coverage (27:21) - Enhanced security measures for YoungBoy concerts (31:08) - Why first-time touring artists face extra scrutiny (34:52) - Calling out irresponsible media practices (38:14) - The challenge to debate Akademiks directly (42:07) - Marc Lamont Hill and Queens Flip incident breakdown (46:33) - Black intellectualism debate in hip-hop podcasting (51:19) - Angela Rye and Native Land podcast responses (55:42) - The marginalization of urban voices in media (59:28) - Marc Lamont Hill's position on the Joe Budden Podcast (62:51) - Cross-platform collaboration in black media (66:17) - Intellectual elitism vs. authentic connection (69:44) - The importance of not dividing black voices (73:12) - Calling for unity across all levels of discourse (76:38) - Final thoughts on media responsibility (79:55) - Closing remarks and next episode preview Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.
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    1 h et 15 min
  • Chico Bean Returns | Chico Bean Exposes Diddy Case , T-Pain ,The Breakfast Club , IRS Pull-In , 800k Receipts + More
    Oct 22 2025

    Chico Bean Returns To IUTP on part 1 he speaks on IRS pull-in ,T-pain, The breakfast club tax audit, Chico also talks taxes to funding, paper trail, bank approvals, credit 506 to 800, T-Pain Vegas lobby story, life insurance, generational wealth, Breakfast Club chemistry. Full description: Chico breaks down getting pulled in by the IRS and how he turned the pressure into paper trail power—flipping taxes into funding banks respect. We talk the climb from a 506 credit score to 800, living cheap on purpose, and the simple plays that build generational wealth, including Wallo’s insurance game and why estate planning matters. Then we pivot to the art: how a safe space for Black men beats click chasing, why interview chemistry travels without gossip, and the night in Vegas with T-Pain that became a three hour lobby conversation feeding grief, focus, and creativity. We also stack the Breakfast Club standard against our own clips, why we hit 800K without hot topics, and how comfort on camera leads to real-life receipts. Call to action: Subscribe and drop the one play you’ll act on this week. Join Patreon for early audio, longer cuts, live streams, and community. Links Patreon: https://patreon.com/ItsUpTherePodcast Discord: https://discord.gg/3AwsHfDcJB Full Episode Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #chicobean #wildnout #85south #TPain #BreakfastClub #itsuptherepodcast Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast 00:00 Cold open 01:05 IRS pull-in explained 05:12 Taxes feel like robbery… until funding 09:30 Paper trail to bank approvals 12:45 Credit climb 506 to 800 16:20 Living cheap on purpose — 313k-mile car 19:05 College apartment discipline 21:40 Wallo’s insurance play 24:15 Generational wealth and estate basics 26:30 T-Pain in Vegas — 3-hour lobby talk 30:55 Grief to growth, creative fuel 33:20 Safe space beats click chasing 35:10 800K without hot topics 37:00 Breakfast Club bar and rankings 39:05 Interview chemistry that travels 41:10 Paperwork that wins in real life 43:30 Men’s peace vs isolation 46:00 Outro, takeaways, CTA SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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    1 h et 21 min
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