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ITS UP THERE PODCAST W/LOONEY

ITS UP THERE PODCAST W/LOONEY

Auteur(s): The Black Effect and iHeartPodcasts
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Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!2025 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia Musique
Épisodes
  • The REAL Reason Netflix Made The Diddy Documentary W/ 50 CENT (IT'S NOT WHAT YOU THINK) LOON Reacts
    Dec 15 2025

    Loon reacts to 50 Cent’s Netflix Diddy documentary Sean Combs: The Reckoning, breaking down the Diddy doc scene by scene, the edit, the missing context, and what it really means for the culture. Loon reacts to 50 Cent’s Netflix Diddy documentary Sean Combs: The Reckoning, breaking down the Diddy doc scene by scene, the edit, the missing context, and what it really means for the culture. This ain’t just “yo that was crazy” commentary — it’s a slow walk through how Netflix told this story, why it feels like two different documentaries smashed into one, and how 50 Cent’s name ended up carrying weight for a narrative he didn’t fully control. Loon talks about the pre-arrest footage, the “illegal tapes” conversation, the jurors, the Cassie part, the way the abuse is framed, and the weird spots where the doc backs off instead of really landing the plane. From there he zooms out: why big platforms love using familiar faces from the culture as shields, how the Diddy doc lines up with the lawsuits and headlines, and why this project might be more of a setup for the next move than a final word. He ties it into the bigger ideas he’s been on — “arrive alive” instead of dying on the climb, old heads acting as defluencers instead of leaders, kids cosplaying depressed and gangsta because that’s what the stories teach them, and what it really costs to make it through all this without ending up bitter, beat up, or broke. If you watched Sean Combs: The Reckoning and walked away confused, this is the breakdown. Patreon (full audio, early drops, exclusive episodes):👉 https://patreon.com/ItsUpTherePodcast Discord – Join the Looniverse:👉 https://discord.gg/3AwsHfDcJB More episodes & clips:👉 https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #itsuptherepodcast #loon #diddydocumentary #DiddyDocumentary #seancombs #Netflix #50cent 0:00 - Introduction & Setting the Foundation 1:30 - The "Arriving Alive" Philosophy Explained 3:45 - Distance vs Destination: Why the Journey Matters More 6:20 - Building Your Business Foundation: No Cruise Control for Beginners 9:15 - Working Through the Gears: From Foot to Autopilot 12:30 - Celebrity Wrestling Analogy: The Cost of Success 14:45 - True Climbers vs Those Brought to the Top 17:20 - 50 Cent's Diddy Documentary Analysis Begins 19:50 - Netflix's Strategic Use of 50 Cent as Cultural Shield 22:40 - Breaking Down the ABC Interview with 50 Cent 25:15 - The Flowers Message: Diddy's Strategic Communication 28:30 - Corporate America Weaponizing Black Culture 31:45 - Black Podcast Culture in Shambles Discussion 34:20 - Invisible Giant: Why Names Get Withheld in Culture 37:10 - Decoding "The Streets" for Young Black Men 40:25 - How Misunderstood Language Leads Youth to Violence 43:40 - Max B Situation vs Southern Artists: Media Double Standards 46:55 - Cultural Outsiders Running Hip-Hop Conversations 49:30 - Shape-Shifting in the Entertainment Industry 52:15 - The Importance of Arriving With Your Identity Intact 54:45 - Diddy Documentary Deep Dive: What They Didn't Show 57:20 - The Sex Capades Coverage Gap 59:50 - Two Documentaries Mashed Together Theory 62:30 - Numbers Don't Lie: Solo Show Performance Analysis 65:15 - Social Currency & Name Recognition in Black Media 67:45 - The Real Message for Young Black Boys Watching 70:20 - Final Thoughts & Closing Wisdom 72:30 - Outro & Patreon Preview Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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    57 min
  • Dr Umar On Candace Owens Death Threats + Deion & Shedeur Sanders + Target Boycott + FDMG SHUT DOWN
    Dec 10 2025

    Dr Umar Johnson sits with Loon to talk Candace Owens, Deion Sanders, Shedeur Sanders, the Target boycott, Trump’s DEI rollbacks, racist GoFundMe rules and the Times Square Black woman statue in Hour 3. In this clip, Umar breaks down why boycotting Target and running to Costco isn’t Black power if we don’t own anything, how DEI got gutted under Trump, and why directing Black dollars without Black ownership is just “rearranging the plantation.” He walks Loon through Rodney Hinton, Luigi Maloney and the viral white woman who made a million dollars off a racist rant—using those cases to show how GoFundMe will happily fund white violence while shutting down Black causes and even his own school campaign. Umar calls it “digital segregation” in real time, not a glitch in the system. From there they zoom in on symbolism: the casual, unemployed-looking Black woman statue in Times Square. Umar argues that in the richest business district in America, choosing that image to represent Black women—while Black women are the most educated demographic in the country—is not an accident, it’s messaging. They tie in Michael Jackson, Prince, Marvel and Black Panther, then slide into validation culture: white partners, PWIs, suburbs, Benzes and “being chosen” by white institutions as trophies for bruised Black egos. That same validation, Umar says, makes celebrities easy to buy and easy to use against their own people. Trump comes back into the convo as Umar explains how his era made open racism popular again and gave police and institutions a “Trump immunity” energy, while DEI programs quietly rolled back and barely helped Black folks even when they were funded. Later, Loon steers things to Deion Sanders and Shedeur Sanders: HBCUs, Colorado, the NFL draft and how a projected top-end quarterback ended up much lower than expected, costing tens of millions but still being used for clicks, ratings and jersey sales. Umar frames it as a lesson in power: “The league is bigger than any one family.” They wrap with Candace Owens—why Umar feels she’s ducking a real sit-down on a Black platform or at an HBCU, how interracial marriage and “snow bunny” politics fit into her brand, and why conservative sponsors might treat an honest debate with him as too risky for their image. This is executive-level conversation: history, money, sport, media and psychology all in the same hour. TIMESTAMPS (Short, punchy, searchable phrases) 00:00 – Target boycott, DEI, Trump 02:15 – Black dollars vs Black ownership 05:30 – Times Square Black woman statue 06:07 – First Black woman statue debate 12:05 – Michael Jackson, Prince, business gangster talk 15:36 – Rodney Hinton, body-cam and backlash 16:05 – Luigi Maloney & white GoFundMe wins 17:47 – Racist viral woman makes $1M 18:17 – Umar’s school GoFundMe shut down 19:19 – Rodney Hinton vs the system, not one cop 22:32 – “Get off my porch” new boundaries with white neighbors 23:13 – Consequences for police brutality conversation 31:34 – Trump era & making racism popular again 33:23 – Garvey, Huey, H. Rap Brown: hardship breeds leaders 35:07 – Target to Costco isn’t liberation 39:01 – Times Square statue as propaganda 44:57 – Reading the official art statement 47:24 – Why that image in the richest district? 48:25 – Deion Sanders, HBCUs and power structure 51:11 – Candace Owens challenge revisited 53:49 – Candace, interracial marriage & validation 57:43 – Candace as part of conservative corporate machine 1:01:10 – Colorado draft class “sabotage” & Shedeur’s slide 1:03:29 – Deion leaving HBCU “for his sons” debate 1:04:06 – Plantation analogy: who really runs the league 1:06:02 – Deion vs Muhammad Ali comparison 1:06:42 – Shedeur’s drive coming from greatness 1:10:01 – “I’m spending your money for you” industry game 1:14:27 – Jalen Rose jersey & team likeness loophole Join the Patreon for full episodes & early drops: https://patreon.com/ItsUpTherePodcast Tap in with the Discord community: https://discord.gg/3AwsHfDcJB Binge past episodes of It’s Up There Podcast: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #DrUmarJohnson #ItsUpTherePodcast #Loon #DeionSanders #ShedeurSanders #CandaceOwens #TargetBoycott #GoFundMe #BlackEconomics #TimesSquare #BlackWomen #HBCU #NFLDraft #ColoradoBuffaloes #blackmedia

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    1 h et 16 min
  • Why Netflix Needed 50 Cent to Drop This Diddy Doc "The Reckoning" Loon Breaks It Down
    Dec 8 2025

    Netflix dropped the new four-part documentary “The Reckoning,” centered on Sean “Diddy” Combs — and the world is reacting. In this solo deep-dive, Loon dissects the psychology, the industry politics, the missing pieces, and the dangerous narratives inside the doc. From Diddy recording himself days before jail…To Netflix allegedly merging two different documentaries…To 50 Cent being used as a “cultural shield”…To Cassie’s disturbing hallway footage…This episode breaks down the entire ecosystem behind one of the most controversial releases of the decade. This isn’t gossip.This is executive-level commentary on culture, business, manipulation, and media power. 0:00 – The Setup: Why this documentary changed the conversation 1:17 – Why podcasting is entering a dangerous phase 3:33 – “Diddy is too powerful to be held accountable” 4:38 – The two myths about powerful men 7:13 – Why was Diddy recording himself before jail? 8:45 – The flaw in Diddy’s inner circle: “No one will even hold a camera” 10:06 – The psychology of the entertainer under pressure 12:00 – People understand narratives but don’t know how to respond to them 13:33 – Netflix’s hidden play: two documentaries mashed into one 14:33 – The footage ownership loophole nobody talks about 16:33 – How Netflix used 50 Cent as a shield 18:22 – Why big corporations lean on cultural figures when lines get blurry 21:18 – “Poor people started these narratives” – the rise of YouTube power 23:13 – Diddy’s manipulation tactics exposed 25:04 – The “bat story” and the illusion of intimidation 27:26 – The claim about Diddy hitting his mom & why it feels off 29:23 – Why the Tupac & Biggie section proves Netflix had another agenda 32:07 – Charging Biggie’s family for the funeral: Industry hypocrisy 34:27 – The Cassie hotel foot Hit LIKE, SUBSCRIBE, and SHARE this episode.Join the Patreon community for exclusive content, longer audio versions, early releases, and behind-the-scenes insight.Your support pushes this independent platform forward every single week. 📌 LINKS JOIN THE PATREON:https://patreon.com/ItsUpTherePodcast JOIN THE DISCORD:https://discord.gg/3AwsHfDcJB LISTEN ON AUDIO (Black Effect / iHeart / Spotify / Apple):(Insert your links here – you prefer no placeholders, so add exact URLs) WATCH THE FULL PLAYLIST OF EPISODES:https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #Diddy #DiddyDocumentary #TheReckoning #Netflix #50Cent #Cassie #BadBoyRecords #HipHopCulture #ItsUpTherePodcast #Loon #ExecutivesOfCulture #MediaPower #HipHopCommentary Diddy, Diddy documentary, The Reckoning Netflix, Sean Combs, 50 Cent documentary, Cassie footage, Bad Boy Records, hip hop commentary, culture podcast, Loon podcast, Its Up There Podcast, Netflix doc reaction, Diddy arrest, Diddy case breakdown, Tupac Biggie documentary, industry politics, manipulation in entertainment, media narratives, hip hop news, rap documentary breakdown If you want, I can also create: 🔥 Thumbnail text options🔥 Pinned comment🔥 Short-form versions for YouTube Shorts, IG, TikTok Just tell me the next deliverable.

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    42 min
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